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Every new trend that comes in to the spotlight of Technology, has to bear the burden of misconceptions, Responsive Web design (RWD) is no exception. Responsive design has its own share of erroneous beliefs which might hinder businesses or individuals from its implementation. In this post we’ll uncover the most common myths about RWD: 1. Responsive design is just another technology ‘fad’: Contrary to the fact that most people might believe, Responsive design is not a transient phase of the web. It is here to stay for the long haul, as a sizeable amount of users are going mobile for accessing key services. There are some users who only access the internet via a smartphone or a tablet, the number of such users is only growing with time. 2. Responsive sites are just about the layout: Responsive sites aren’t just restricted to the layout. Content plays a vital role. The end users demand more in terms of the experience on mobile web, so the integration of layout and content has to produce a fluid and natural experience which keeps engagement intact. 3. Responsive designs are only for mobile: A lot of customers/clients might ask for responsive design that will ‘make’ the site work on mobile. But in reality there is no separate web for ‘mobile’, it is one web that is accessed through different devices and platforms. RWD only makes it possible for us to access the web though different access points(devices) by making the sites more usable. It is a holistic approach to design. 4. Designing and developing a Responsive site is expensive: Businesses can in fact save a considerable amount of expenses if they opt for a responsive design rather than developing separate sites for mobile and web. Also maintaining the site becomes much less tedious as the user no longer has to deal with multiple sites. 5. Responsive sites are only meant for big brands: Most of the big brands have been quick in the adoption of responsive design, but that does not imply that it isn’t meant for small to medium sized businesses. Small business, in fact, stand to gain more from it. For instance, if a user needs to access information like- contact details, location of a particular business while on the move, it would be much easier for him/her to do so if the business has a usable site on mobile. Aress Software (http://aress.com) can help you prepare, plan and develop a responsive site for your ecommerce store or business. The designers and developers at Aress Software are experienced in producing an effective responsive design solution tailored to your specific requirements. Contact us(http://www.aress.com/contact.php) for more details.
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