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This high-tech world has brought in some most amazing ideas and services, using which, a business, whether small, medium or large, can increase its client base, customers or fan followings. Specially, for a business, product or service that is in its initial phase, there is an innovative marketing tool, called bulk sms service. This service helps the business owners spread the awareness about their products and services. Mr. Anil Kumar, a sub broker, registered with NSE, the National Stock Exchange, wanted something with which, he could increase the number of his clients. He was opting for almost all the marketing strategies, like: local newspaper classifieds, radio adverts, pamphlet promotions, etc.; but he was in the starting days of his business, and it was becoming hard for him to keep on following these strategies. Elaborating his hard times, Mr Kumar says, ‘I was worried that there was a limited advertising budget, and the number of clients, we had at that point of time, was also not so significant.’ After a few days, Kumar saw a pop-up advertisement of a Bulk sms provider delhi company. The ad claimed that using this software/application, one can send a text to over a thousand numbers in a single click. Suddenly, an idea came into his mind, he thought of promoting special offers by using this bulk sms service. Explaining the whole idea, Mr Kumar says, “We, along with hiring that bulk sms provider, hired a few direct marketing guys, whose profile as to collect the data of the people in the city. We appointed them around malls, offices, movie theatres, and gave them a paper, and asked them to encourage people to participate in a survey. This way, we got a huge database of people with their name and contact numbers. After about a week, we started sending them the daily stock buying/selling tips. And as expected, lots of people, about a hundred in just a couple of days, contacted us, and showed interest in opening a share trading account with us.” Bulk sms service has emerged as one of the most effective marketing tools, which has helped thousands of business owners increasing their client base and customers. Mr Anil Kumar sums up his success story with this and says, “Because of this bulk sms service, we have reached to twelve thousand clients within two years. And I’d, personally, recommend small and medium level businesses to hire a bulk sms provider.” There are a number of Bulk sms provider in India, who offer economical bulk sms services. You can find them either in the yellow pages, or local directory or on the internet.
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