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Recognized for creating new opportunities in mobile technology San Francisco, CA, October 03, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners. Inclusion in the OnMobile 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Smaato and the OnMobile Top 100 companies will be honored at AlwaysOn’s OnMobile event on October 10th, 2013, at the Fox Theatre in Redwood City, CA. This exclusive event gathers the Global Silicon Valley’s brightest minds at the historic Fox Theatre in the heart of Silicon Valley for a lively exchange on the top trends and most lucrative entrepreneurial opportunities in mobile. “The number of connected devices numbers in the billions, bringing the long-cherished vision of the Internet of Things into today’s reality. The synergistic relationship between mobile application deployment and cloud infrastructure is becoming the mainstay of the computing world—and opens up a new venue for innovation,” says Tony Perkins, founder and editor of AlwaysOn. “This year’s OnMobile 100 winners represent the companies that are connecting devices, running vital consumer and enterprise applications, and propelling technology into the future. The Global Silicon Valley will continue to nurture the companies developing the products and services that bring users together wherever and whenever they are.” The OnMobile 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list. Smaato’s RTB ad exchange platform works as an automated auction system that is changing the way that advertisements are served on a global scale, all while making advertising much more transparent, efficient and effective. It helps media buyers to bid for mobile inventory based on various targeting criteria in real time. Publishers and developers can easily integrate into the platform and create vastly greater revenues. “We’re pleased to be recognized as one of the world’s most innovative and enterprising mobile companies,” said Ragnar Kruse, CEO of Smaato. “We have been a pioneer in the mobile advertising market and pushed the envelope in RTB and even more recently in programmatic trading. We’re proud to be the leading global mobile ad exchange and will continue to keep developing the most advanced mobile advertising solutions for today’s market." About Smaato Smaato is the Leading Global Mobile RTB Ad Exchange. More than 75,000 Mobile app developers and publishers utelize Smaato's global platform to access advertising inventory in over 200 countries. Smaato is running one of most sophisticated global Real-Time Bidding exchanges in the mobile advertising industry, serving more than 45Billion ads per month around the globe. It is connected to over 100+ DSPs and 90+ Ad Networks to give publishers instant access to global ad inventory, including some of the largest brands in the world. Smaato is an initial member of the OpenRTB Mobile committee and an active member of the Mobile Marketing Association (MMA), Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association (BVDW). Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010” by Financial Analyst Company GP Bullhound. The privately held company was founded in 2005 by an experienced international management team. Smaato’s global headquarter is in San Francisco, California. Smaato’s European headquarter is in Hamburg, and the APAC headquarter in Singapore. Press contacts: For PR inquiries, please contact Smaato’s PR team: North America: onechocolate, Sara Ball/ Angela Fife, 001 415 989 9803, pr@smaato.com EMEA: Liberty Comms, Pippa Melamet / James Ash / Finbarr Begley, 0044 20 7751 4444, pr@smaato.com About AlwaysOn AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand. Press Contact: Pippa Melamet Smaato Inc San Francisco, CA 0044 20 7751 4444 http://www.smaato.com/
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