|
When most people think of advertising they think of television, radio, and pop up ads on their computers and smart phones. What the average person doesn't realize, is that they are being marketed at every time they set foot outside of their homes. Especially for people who live in densely packed cities, you look far without seeing an advertisement for something. Even those who are aware of the level of marketing saturation in their area are still absorbing the messages being sent at them, whether consciously or unconsciously. That is why marketers cannot overlook the effectiveness of outdoor advertising campaigns. There are a number of different available mediums that a marketing team can harness reach the geographic and demographic audiences they are targeting. Transit Advertisement Advertising on public and private transit is impossible to miss. The illuminated ads on top of taxi cabs put eye catching advertisements directly at eye level of pedestrians and motorists around the city. Large advertising spaces in subways give marketers access to a large and diverse population of consumers. Even if these people only glance at the advertisements as they flash by, a well planned and synergistic marketing campaign can turn a few strategically placed outdoor advertisements into a major return on a relatively small investment, compared to the millions spent on a television or radio advertising campaign. Billboard Advertisement Billboards have been around in a recognizable form since the mid 19th century and continue to be an effective marketing tool. They offer the unique advantage of being visible to potential customers from all walks of life, from all over the region, as pretty much everyone has to use the highway system at some point. Billboards are also one of the only ways to reach suburbanites with outdoor advertising since most communities do not have large transit systems which draw revenue from advertising. The emergence of digital billboards has proven to be an even more effective tool, and represents a rapid area of growth in the industry. These high tech billboards have the advantage of being highly visible, even at night, and offer the opportunity for a more dynamic, even animated advertisement. The ability to scroll text and images across these boards also means that a more detailed message can be expressed than on a static billboard. The creative use of outdoor marketing can enhance any brand awareness campaign and can yield high returns relative to the level of investment necessary.
Related Articles -
Outdoor Advertising, Billboard Advertisement,
|
