|
No matter whether you work in a conventional offline business or an online digital business there're always several 'tools' that you need to get the job done efficiently. Imagine if you wanted a plumber to come and fix a faulty tap and when he turned up he had no tools and wanted to use yours! Or if you went out for a meal and there was no cutlery for the food or glasses for the drinks. This is no different for online entrepreneurs in the digital economy who are setting up web based business ventures. There are a particular number of online business tools that you need or else you will have no actual business foundations. 1. Get A Domain Name Firstly your website needs a domain name. The domain name represents how your customers can find your website by way of an easy to use word, or number of words, via your IP or Internet Protocol address. Put simply, an IP address is a series of numbers created to let one computer to communicate with another through the internet. In the same way that someone needs your postal address to send you a letter, when you build a business website, your computer requires an IP address to be able to contact other computers. Remembering a set of numbers is not easy so this is why a domain name is used: It's a simple way to get to the exact location of a website using words and not having to remember the numbers of an IP address. 2. Set Up A Website Host. When setting up an online business website, you need a place to place your website so that it can be seen on the internet. A hosting business will 'rent' you space on their servers. Organisations that provide website hosting often supply domain registration but do check the rates first. 3. Build WordPress Website. One of the simplest ways to create content for your website is to use a WordPress based website. WordPress is a free online business tool where you can download a copy of their powerful software, install it onto your own hosting account and have a fully functional, dynamic website created very quickly. Your Wordpress website will be found online via your domain name. 4. Create A Landing Page. Your landing page, or squeeze page, is one single webpage produced for one objective and that is to get you leads! Your landing page must highlight the benefits of your product and give readers the motivation to provide their email address in an opt-in box that you have placed your landing page. In return for a person entering their email address, you offer them with something of value, like a free report or video. 5. You Need An Autoresponder. One of the best internet business tools you can have is an autoresponder. Your autoresponder is the 'salesman' who works constantly for you 24/7 - day in, day out . Of course, you have to tell it what to do! Now that your landing page has got your lead's email address, you need to follow it up. Autoresponder services send out your leads with relevant information about your products by means of email. Remember, that statistically, a potential client needs to see your marketing message a minimum of seven times before they take action and actually purchase from you. 6. On Going Education. As you can see from points above, there are a number of online business tools you should have to get your internet business working for you. Sometimes, you can get stuck with a specific element which becomes more and more frustrating as you try and sort it out on your own. By investing in your online education you can learn as you earn and draw on the expertise of others while you build your online business. When setting up an online business there can seem to be a mountain of obstacles to climb - from understanding search engine optimisation to blogging, from pay per click advertising to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily guide your online business to success Click Here.
Related Articles -
Small Business Tools Online, Setting Up an Online Store, Set Up a Business Website, Setting Up a Website, Set Up a Web Store, Set Up Internet Business, Your,
| 
