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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the Internet. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index. Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them. Link popularity refers to the number of inbound links to your site. Inbound links are links pointing to your site from other websites. Building your link popularity is an important part of SEO and an important factor in getting top placements in search engines. Building Link Popularity is a great way to help your site gain competitive Page Rank (PR) and should be part of your online marketing strategy. Reciprocal link exchanges are a great way of getting links back to your site, when done correctly it can increase your traffic quite significantly; improve your rankings in the search engines and provide a resource to your website. Link building can be difficult, frustrating and time intensive, and some links will do nothing to help. Unless the page you put your link on is indexed it will do nothing for your site. Getting strong links on relevant sites is also important, as links from non relevant sites will do nothing for your site. For example a link on a site about photography will do very little good for a football site; however a link in a sports directory will likely have high relevance. Another important aspect to remember when building your link popularity up is to use key words in the hyperlinks back to your site. Link popularity is the main factor major search engines use to rank web sites. This makes link building a highly important part of any effective search engine optimisation campaign. So the main aim of link building it to improve your website's link popularity and establish your website within the search engines. If you are looking to improve your search engine ranking then link building is the way to do it, so get in touch with a search engine optimisation company today and they will do everything they can to get you the best inbound and outbound links to your website, which will improve your search engine ranking in no time. Helen is the web master of Search Solutions, who are experts in all aspects of Link Building.
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