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There are over 800 million people on Facebook each day. Facebook is more than a way to keep in touch with family and friends ; Facebook marketing is a significant tool for online business.Facebook lets your business connect to people on a trustworthy, well-known system, where potential buyers can see their family, friends or colleagues from work interacting with your business and brand. So what are the best ways to use the power of Facebook in your marketing strategies? 1. Facebook Advertising . The great aspect about advertising on Facebook is the versatility of your advertisements. You can tailor-make your advertisements so they only display to specified segments or groups of people based on the information included within their profile or based on their gender, where they live , or particular preferences. There are 2 main types of ad choices . The first is 'Impression based' adverts. Each time your advertisement appears onto a person's , it's counted as an impression. This advertising method on Facebook is typically used by companies who are running many different ad combinations. The second advert type is 'cost-per-click' or CPC. You only pay when somebody actually clicks on your ad . Therefore , in theory , you may get hundreds of 'free' impressions. If your budget is small , say $5 - $20 per day, your best choice is to advertise using cost-per-click. 2. Promoted Posts Promoted posts appear in the news-feed of all your fans and show up on their friends news-feeds also. It's basically a paid story that is shown to more people than a regular post. Make sure that when you do decide to promote a post, it's up-to-date and engaging . 3. Use Facebook Apps. Facebook marketing tools let you have as many as twelve apps on your branded page. Four of these apps are shown automatically, with the other apps only becoming seen when you click and expand the tab on the right. You cannot move the photo app as the default, but you can manage which other three apps show next to it. It is important to move them around often with new offers or promotions. 4. Include a 'Like Box' to Your Website One of the simplest Facebook marketing strategies to drive traffic to your Facebook page is to highlight it on your own blog or website . A "Like Box" will make it really easy for your site visitors to 'like' your page without having to leave your website. 5. Use Pictures In Your Posts. Photos on Facebook can generate in excess of 50% more likes than an average post. You can include your own images, quotes, statistics, infographics, or anything at all that you think will catch the interest of your target audience. As a general rule 90% of your posts should include images! 6. Intelligent Questions Improve Involvement . People move quick online and are unlikely to comment with very long replies. Just before you post a question, think of the possible replies . Make sure you ask questions that allow for short and easy responses . When setting up an online business there can seem to be a mountain of obstacles to climb - from understanding social media marketing to search engine optimisation, from blogging to pay per click advertising, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily guide your online business to success Click Here
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