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Android application development has certainly captured the marketplace because of not only its technological features but also how user friendly it is. Android is based on Linux OS, which was once designed for mobile devices but has since progressed to tablets, laptops, game consoles and even other electronic devices. Android is an open source software backed by Google. It is currently the 2ndmost widely used platform in the world next to Apple iOS. Benefits of Android Application Android applications have become one of the most effective tools in terms of marketing one’s product.In fact one is only limited by one’s own creativity. It is not only exclusive to the mobile industry, as it has also branched out to several devices as mentioned above. Here are some benefits of choosing the Android platform instead of other OS in the market today. Platform for Beginners Android is an open source, royalty- and license-free platform and as such there are no costly licenses to pay which is great for start-up companies. One can hire android developer and have their ideas developed into an application. Android is also written in Java so it is easier to find people who will work and develop the platform at a lower cost. Distribution Network With Android, one can easily distribute their applications without having to worry that it will not reach its intended market. As the platform is an open source one, App owners can create their own applications and market it in Google Play Store or Amazon, as well as open their own stores to sell the Android application. One has several options of distributing their application unlike Apple’s iOS platform, which is limited or restricted to the iTunes stores. Inter-application Integration Functionality The Android platform works on various frequencies to receive and send data. Currently Android devices can send data through GSM, Wi-Fi, CDMA, UMTS, and Bluetooth thus making it easier to share data. One can also integrate each application with other apps so that one can cross promote their applications. Disadvantages of Android Applications With all the hype concerning the Android platform, some things that one has to reconsider, include the problem relating to the updated version of the platform. Android version updates usually are launched after few months and some versions of the updates are released afterwards to older devices. This is due to the fact that making the updated version compatible with older devices cost time and money to the company. This, however, should not discourage anyone as the demand for Android apps in the market increases every day. One can also sell their Android apps at other markets aside from Google Plays tore and Amazon. Due to the latest technologies and the trends seen by market experts, it will not be long until the Android platform will overtake other OS platforms to become the number one in the industry. With that said, it is best for companies to start investing in Android application development today to achieve a stronger position in the future. For those who want to personalize their Android applications, android developers can customize the applications including adding logos and other brands or trademarks of the company.
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