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Better marketing helps urban agriculture programs keep kids off thestreets - Baby Wooden Cribs by he ni





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Better marketing helps urban agriculture programs keep kids off thestreets - Baby Wooden Cribs by
Article Posted: 10/26/2013
Article Views: 259
Articles Written: 1145
Word Count: 373
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Better marketing helps urban agriculture programs keep kids off thestreets - Baby Wooden Cribs


 
Business,Business News,Business Opportunities
(NaturalNews) Urban market gardens are a great way for inner-cityneighborhoods to unite around a common cause and improve the socialfabric of their local community -- all while reaping a deliciousharvest in the process. And a new study published in the Journal of Natural Resources and Life Sciences Education has found that Community Supported Agriculture (CSA) programs thatbuild upon this concept can become highly effective and successful,especially when they are driven with proper marketing. Recently, NaturalNews featured a piece about the growth of localfood and how community organizers in Detroit are reviving thecity's dying landscape with urban agriculture programs ( 030071_good_food_agriculture.html ). And as part of the new study, researchers highlighted SeattleYouth Garden Works (SYGW), a program of Seattle Tilth that has beenworking for years to help and provide job training for localhomeless and troubled youth through urban agriculture.

In its early days, the organization had trouble maintaining theprogram because it lacked proper marketing outlets, but facultyfrom Washington State University (WSU) helped the group develop aCSA system that would end up helping it to thrive. Poor, inner-city neighborhoods are typically the mostundernourished in terms of access to fresh produce. Many grocerystores that once carried such products have since moved out ofthese areas, leaving locals with little access to any fresh food.But successful CSA programs have been able to fill that gap, aswell as provide hope and new opportunities for the people who livein these communities. But making it all happen requires effective marketing to clients.And part of SYGW's goal is to utilize its passion for helpinghomeless and misguided youth to attract more customers to CSAs,which in turn brings in more vendors. According to reports, the popularity of CSAs and local agriculturein general has risen dramatically over the past several decades.Direct-to-consumer agriculture sales more than doubled between 1997and 2007.

So integrating them with inner-city social programs likeSYGW is a great way to expand the growth of local food, as well ashelp provide the least among us with new life opportunities. Sources for this story include: pub_releases/2010-10/asoa-gci102510.php.

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