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“Brands are like people really, we remember the interesting engaging ones, not the wallpaper. “ Brands play such an important role in today’s world. A product is what it is because of the brand value. Likewise fashion and clothes are what they are because of the brand value they possess. Something becomes a brand because of the quality. A brand is not made in a fortnight. It is a cumulative effort of a lot of hard work and consistency. Products like Shelli Segal Laundry have been around for years. People buy them, because they can vouch for its assurance and quality. Another marquee product which comes to our mind is the one founded by Max Azria in 1989 and it went on to become one of the top brands. In French, the brand name, viz, BCBG MAX AZRIA means “bon chic, bon genre” which is good style and good attitude in English. A lot of celebs have graced the red carpet with his designs. The campaigns regularly feature notable models like Karen Elson and Jessica Stam. There are over 550 stores in various locations such as London, Paris and Hong Kong to name a few. You can find their collections online as well. Azria has received many awards including California designer of the year. If ever you are trying to give a brand a miss, make sure it is not this one, and neither it is Shelli Segal Laundry. This label was launched by Shelli Segal and has become very famous over the years. She is known for her cutting edge designs with appealing colors and prints. Segal morphed into five lines: sportswear, contemporary dresses, social occasion and bridal, knitwear, and weekend sportswear. It is a major seller for all departmental stores with its trendy slim fitting designs and is worn by many celebs. It forever remains on top of the shelves of top fashion stores just as Bloomingdale’s, Lord and Taylor and Macy’s. Do check out their collection as they have a huge collection of lovely evening dresses and casual summer dresses which are just right for when you want to look stylish but still want to be comfortable in what you wear. Along with BCBG MAX AZRIA, it has revolutionized the fashion industry. It is all what it is due to Shelli who with her spirited fashion forward designs soon made the company a powerhouse performer and a torch bearer of sorts for companies to follow. The company made 28 million dollar in sales and is still growing by leaps and bounds. The company does hire reputable models to campaign for their brand and their clothing is worn by a lot of on screen characters very famous being Jennifer Aniston’s character in the popular television rom com ‘Friends’. Some brands stay with us forever as they say and these are two such that we won’t forget for a very long time and would certainly love to have in our wardrobe. So what are you waiting for?? Just surf their websites and order that Shelli Segal Laundry dress that is tailor made for you.
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