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When it comes to growing and expanding your business, Keri Thaler is an expert. Keri Thaler is the Vice President and Marketing Director at Frontier Title Company, and she has been instrumental in the growth of this business. When Keri Thaler joined the company in 2008, it had only three employees. Now, Frontier Title Company has forty-eight employees, its own title plant, and is opening a fifth office. With the following tips from Keri Thaler, you can grow your business, too. 1. Build Your Brand The first step in growing your business is building your brand, or the overall image that your company presents to the world. Keri Thaler suggests that to build your brand, you start by developing a creative logo that will represent your company. Next, Keri Thaler states that you should create a presence on social media, where you can connect with customers and show them the personality of your company. 2. Develop Customer Loyalty The next step in growing your business is developing a sense of trust and loyalty within your customers. To do this, Keri Thaler advises that you start by developing relationships with your initial clients. This will lead them to place their trust in your company and cultivate loyalty. Next, your satisfied customers will provide you with reviews and referrals that will generate more business for your company. Developing customer loyalty also lends itself to your overall brand and will draw in new clients. 3. Stand Out From Competitors Another key component to company growth is standing out from your competitors. Keri Thaler asserts that standing out from the competition is the best way to ensure that you will continue to generate new business and build the reputation of your company. To stand out from the competition, Keri Thaler suggests that you focus on something that is unique about your company. For example, you could stress your commitment to customer service, your unrivaled expertise, or your superior products. 4. Have a Creative Marketing Campaign Finally, when it comes to growing your company, you will absolutely need a creative marketing campaign. As Keri Thaler knows, marketing campaigns that are unoriginal and cookie-cutter will not draw in new business. Instead, your marketing campaign should be unique from your competitors and innovative for your industry. Keri Thaler asserts that with a creative marketing campaign, you will be sure to attract interested customers and make your company stand out. To learn more about how you can grow and expand your business, check out these articles: http://www.entrepreneur.com/article/70660
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