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Social media marketing has been quite a game changer when compared to traditional marketing techniques. Internet offers you eyeballs, a cost-effective medium, and availability virtually 24 by 7. This cannot be disputed and is a proven fact. A good brand heavily relies on a lasting relationship with its customers. Hence it is forever on a lookout for means to put the customer at ease. Getting a consumer is hard, retaining him is more difficult and losing him? That happens quicker than the snap of fingers. So in order to galvanize their plans, companies started to explore e-commerce and its interface. The latest development in the online retail system is that of a Facebook shop. With over a billion population and being the third largest country in the world, it has opened a wide assortment of ideas to enrich the user experience. Facebook provides you a chance to reach out to your target audience and connect with them. With new updates on the brand page, a brand can undergo a sentiment analysis by determining the likes and dislikes of the user. Once the pattern is known, the company can set up products and services on its Facebook page itself. You do not need to deviate away from the page. You can purchase goods hosted by the brand. You can choose items, add them to your shopping cart and even pay for them in this setup which is also known as F-commerce. The F-commerce is catching steam as it is being used by more and more people. Once you procure any item from the Facebook shop, automatically you get to share your experience with your friends and colleagues on the social networking platform. This can augment into an organic virality, as you review reaches out to many people. It leads to the formation of a community experience, and contributes to the word of mouth sales. This has become an attractive proposition for brands alike. While you are setting up your store, you need to consider few aspects of the customer and help them create their merchant-app profile. This profile will list their shipping address, their PayPal account details, contact information and terms and conditions. You also need to provide a rich shopping cart experience for the merchant, right from the choosing the products to the checkout page. All purchases placed via the system should be stored in a separate section for logistics. This social network site also has an inbuilt insights tool that helps in the analysis of your brand page behaviour. You can measure statistics such as Fanpage views, promotion views and e-commerce views. You can get the data collaborated and use it to propel the business to the next level. When you are setting up your store, you should make certain that every facet is user friendly. It will not accomplish your rationale if the navigation part of your Facebook shop is not in place. The thought is that customers should be able to find the product of their choice while simultaneously they can glance through other categories. If you have made your incursion into the virtual world, a store on a social networking platform would do wonders to its growth.
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