Over the pats few years, we have experienced the frequent Google updates change the face of SEO services india drastically. First we had the caffeine update, and then came in the Google Penguin update, which was later followed by the Panda update. Presently we are in the middle of experiencing Google Hummingbird update – one which puts due stress on the content marketing optimization, the use of long tail keywords and somehow making the entire process quite user friendly. The point is simple – Google – the search engine giant, wants to provide their users with the best and the most relevant and meaningful experience. |
Google was sick and tired of various SEO experts manipulating its algorithms and fooling the web crawlers, hence it changed its algorithms. The present day Google algorithms completely rely on the relevancy and authority of the website / content. While the relevancy of the website / content can be administered by the use of high quality and keyword enriched content – one that makes use of the LSI (Latent Semantic Indexing) guidelines, long tail keywords and is thoroughly user friendly, relevant and meaningful. The authority of the site can be administered by the quality of the inbound links – the ones that are supremely focused and come from reliable, authentic, inter related destinations.
The search engine experts from all over the world have discovered the utility and relevancy of various social media platforms, in order to achieve the same. In the past few years, we have witnessed the popularity and the reach of social media platforms and networking sites, such as Facebook, Twitter and Google + etc, grow in immeasurable leaps and bounds. Users of these platforms can easily engage in discussions and subsequently build a strong community surrounding their business brand or the type of services that they offer. Since these social networking sites are visited almost on a daily basis, and that too multiple times in a day, one can expect to drive in some colossal amount of traffic to the website, with the smart and earnest use of social media platforms. With various search engines, especially Google, giving due importance to the reach of a business on various social media sites, it become more important than ever before for various ambitious and “roaring to go” businesses to concentrate their efforts on these social sites.
Easy SMO: What Businesses Can Do?
When it comes to optimizing your social media presence for attracting much more business leads and prospects, there are quiet a few practices that you can start doing instantaneously, without investing much money.
- To begin with, you may start up your own business page on Facebook, build a LinkedIn profile for your business brand, get a twitter account and Google + profile, and start utilizing the same for building a strong online community surrounding your enterprise.
- Drive more traffic to your social media pages by including the link for the same in your website, business card and other marketing verticals.
- Develop a blog and use it engage with your online audience. You may also use the blog to roll out any new scheme or offer, inform the users about the latest development, and just to share your business idea, principles and practices, in detail.
Lastly, you may consider opting for professional SMO services india. The services are provided at highly competitive prices by some of the most learnt and experienced industry professionals. They include a wide array of service offering which includes – developing strong and riveting business profiles across different networking sites; conceptualizing, strategizing and posting refreshing and relevant content over different social media verticals, in order to boast engagement and discussions, along with a lot of other services.
Thus, build a striking and unmistakable online presence for your business brand, with the help of professional and cutting edge SMO services.
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