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It can be difficult to choose the right paper for you paper for your brochure printing job. Not only will the paper you choose reflect the product you advertise it will also indicate the quality thereof. It is important that you choose the paper before you start designing your brochure, this will allow you to estimate the printing costs and get a feel for the paper. The initial factors you should consider before moving on to the additional elements of the paper is: 1) Strength. Brochures need to printed of strong paper that will be able to stand up without flopping over if they are placed in brochure racks. 2) Size. The size of the brochures will influence the cost and type of paper you choose, bigger ones will need stronger paper to carry the weight. 3) Function. The function of your brochure is just as important, a mass distributed city guide for instance can be printed on a lighter paper paper than a brochure used in a corporate investment deal. 4) Durability. Another factor you need to take into consideration is the durability of the paper you need. If your brochure printing needs to cover your company for an extended time you will need a higher quality paper. Weight and thickness The weight of paper is measured in grams per square meter (gsm), a paper weight of at least 250 gsm is advised for high quality printing. The thickness of the paper is directly proportional to weight of the paper, meaning a heavier paper will be thicker. It is wise to use a thicker paper for brochure printing that way you can display your procures in a standing position. Coating Coated papers have a coating applied to either a single side or both sides of the paper, you will find coated papers in gloss, matte, semi-matte or silk. In the event of using coated paper excluding the matte version, the ink actually stays on top of the paper and is not absorbed into the paper, this creates a better overall visual effect. The coating on the paper reflects light better than uncoated paper allow images to appear more vivid. Coated paper is a good choice of brochure printing as it will give your images the full potential they are created for. Uncoated paper are usually used for books and newspapers. Opacity Opacity is used to measure the amount of light that passes through a paper. An opacity of 100% means no light passes through and that you will not be able to read what is printed on the other side of the page. As the opacity percentage decreases more light is allowed through the paper. A higher opacity level is suggested for brochure printing as you will not be able to see through every page. Opacity is also related to thickness and weight, a heavier paper will have less opacity.
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