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In today’s market, every business would require an online presence to stay competitive and ahead of the competition. However, with tough competition, it is important to choose the platform to invest in. There are plenty of platforms on the internet including Joomla, Drupal, Magento and Wordpress. All of the platforms are free to use though what makes them different from each other is the writtenlanguage used as well as the ease of navigating the whole platform. In choosing to hire a Wordpress developer, it is imperative that companies understand the platform and how, a professional can make a difference. About Wordpress Wordpress is an open source project, which is free to use by just about anyone who wants to start a site. Developed in 2003 by Mike Little and Matt Mullenweg, WP uses cross-platform as its operating system.Many use it as a blogging and content management system platform. As many people contribute to the platform, it has evolvedcontinuously without any restrictions or legalities involved. Wordpress comes in two platforms: the .com, which is the free platform, and the .org, which is the upgraded platform. The free platform provides basic blogging feature whereas the upgraded platform opens up different features to the owner including the ability to add extensions or plugins and videos to the posts. Themes There are free and premium themes that one can choose to use with their site. Companies or individuals can choose different themes, each with their own look as well as functionality. However, for those companies who want a more professional look to their website, a website developer can customize the site and still make it user-friendly just in case the owners would want to work on the site themselves later on. Plugins Wordpress developers also work with the platforms plugins. Plugins are essential as these include other features that are not included in the main theme. These plugins can include functions such as (a) adding shopping carts for e-commerce sites, (b) search engine optimization, (c) adding contact forms, (d) adding subscriptions/newsletters and even (e) adding animation/video or images to make the site more interactive and engaging to the visitors. Multiple Bloggers/ Dynamic Interface WP platform also allows developers or the site owner to create different accounts with limited functionality. This enables the owner to designate several sections of the site or outsource the particular feature without worry of the account being hacked. The latest WP supports several blogs in a centralized dashboard making it easier for owners to maintain and manage their site. For forward thinking companies, Virtual storefronts or e-commerce sites is the latest in the market that can rev up the company’s profits by being able to sell products and services to other locations without opening a physical store. This saves up on operational costs and other expenses while at the same time increasing the company’s profits. To ensure that the company presents a professional portfolio online, it is imperative to hire WordPress developers or a company to work the site.
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