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As we are well aware of, mobile has significantly changed the course of technological innovation and marketing. These gadgets and mobile marketing strategies don't appear on their own. There is an active and booming work force behind every successful new smartphone model, mobile website, and mobile app. For one, mobile website development involves a complicated process that only a programmer or one well-versed with codes and programming can achieve. To show the process in a way that us mere mortals can understand, I've involved the planning and other stages that are familiar enough to the people in marketing. We will abstain from discussing codes and programming language and will instead focus on the stages most mobile web developers follow. Inspect the website This is when developers study the website's design and content. Prior knowledge of the brand, business, or service—along with its designs and specifications—will help the developers redesign the said website for mobile use. For obvious reasons, the mobile website needs to be easily associated with the original website. Developers usually adapt the color scheme, logo, tabs, and content. The real changes here are mostly on the layout of the website and its mobile friendliness to accommodate mobile users. Consult with the client After the initial dissection, the developers come back to the client and discuss the preferences for the mobile website. Since mobile devices are not as wide as desktop and laptop computers, brands and services must highlight the areas they want to market first—the logo perhaps or the customer service tab. He developers ask the client’s preferences. Is the design okay? Or does the client want a new image for the mobile website? Does the client want to include all the tabs and content from the website? Or will the developers only add the featured content? Design and execution This is where developers really get technical. The real work starts here. Developers can make a particular mobile site in one to three days, depending on the demands of the client. If there are more complicated programming involved, it may take longer. after programming the mobile site, developers need to do tests first before making the mobile site live on the Internet. They work on the problems that rose during the tests and make some further test drives when the problems are addressed. After they’re sure of its success, they present it to the client for approval. Final product Upon approval, the developers can finally set the mobile website live. Mobile users can then conveniently access the mobile version of their favorite website. That live mobile website is the final product. The client can assess its effectiveness by the amount of traffic the mobile site gets. Its success can also be measured through the responses of the mobile users who have already accessed it. Unless, the client did not ask for a content management system and the like, further monitoring is less likely needed. Unlike the mobile app (which has to be constantly maintained and updated) the mobile website afford to be left without much supervision. If you are looking for a mobile web design company, Binary Ideas can answer all your inquiries about mobile web development.
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