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Australia. sanctuary cove international boat show : visitors up,sales up, industry looking up by e55he swrzsnb





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Australia. sanctuary cove international boat show : visitors up,sales up, industry looking up by
Article Posted: 11/27/2013
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Australia. sanctuary cove international boat show : visitors up,sales up, industry looking up


 
Business,Business News,Business Opportunities
Visitor numbers in total were up 1.6%, coming in at 37,094 over thefour days. But importantly, out in force were genuine buyers. Organisers of this year"s event are ecstatic with feedbackfrom exhibitors, all of whom state they are very happy and in manycases "blown away" by their results. Brett Thurley at Pacific Motor Yachts, dealer for Clipper, Jeanneauand Prestige, was happy to report he sold boats at the show."But I gauge a boat show on response on the Monday. Sometimespeople are really keen on the weekend, then pull back the weekafter.

But we have been busy doing sea trails and the leads we haveare serious." Thurley continued: "We ramped up our effort this year to havethe largest presence on the water and launch Jeanneau and Prestige.The response and rewards were beyond our expectations. SCIBSprovided the show and the visitors. It was a far greater resultthan we could have hoped for. I applaud the management of the showfor their efforts to generate and invest in media activity tosupport the show.

To me it"s the premiere boat show forAustralia." John Hogan, CEO at Superior Jetties labelled this year"sevent "the best we"ve ever done". "We increased our efforts this year: we launched new productsand that combined excitement turned in to real sales, not justleads. We do have more than 100 leads, but for us, we signed 14contracts, including the biggest lift in the Sunstream range thatwas launched at the show." Integrity"s Brett Flanagan is "over the moon"with year"s results. "We sold four boats, all our stockboats, collected money on them, and sold another one yesterdayafternoon, which is under construction. And we are in the processof negotiating two more.

And we haven"t even been through ourlist of prospects! It was our best show ever, no doubt aboutthat." An exhibitor for 21 years, David Tanner from AMI Group said thesales are already coming in. "It was certainly the best showin five years. The people were very high quality and that"swhat exhibitors want. They seemed to be prepared to spend. Therewas a great local feel about it, wonderful street atmosphere andfriendliness." Tanner who says he gauges ROI by post-show orders, judged the showas a great one by the orders he received first thing this morning."That"s unusual, even in the hey-day.

To receive twobig orders at 8am on the day after the show is exceptional. Thefact is, the sales results are there." "Dollars don"t lie," said one veteran exhibitor,thrilled that he had doubled his target for this year"s show,hitting a 24-year record cash and card total. "You can"t fudge these figures," said Steven Quanat Dometic/Seabreeze Industries, distributor of Dometic, Crusair,Sealand and Sovereign products and accessories, who have been atevery show for 24 years. "We have made more at this show thanany other, topping $100,000 in sales during the four days. We arevery happy indeed." From Palm Beach Motor Yachts, Mark Richards stated "We had afantastic show! I am really happy.

A lot of people had beennegative about it, but it went well for us. We have two sea trialstoday and another one tomorrow. We had people from New Zealand andinterstate. I love this show!" Josh Metz, dealership director at Fairline Queensland said the showwas "extremely successful" for the UK brand. "We sold the Fairline Targa 58, the newly delivered model forthis show.

We are working on another three to four, which isfantastic! For us it was excellent." Andy Young from Boating Syndication Australia sold six shares inits Belize motor yacht during the show. "Yes, we had a greatshow. We exceeded our expectations. We had a good product and thepeople were great. We have 17 tests this week and we deem thisyear"s SCIBS an overwhelming success!" Peter Collins from Arvor Boats said interest in the Weekender wasnon-stop and the leads were top quality.

"We put a fair effort in to marketing the new model fivemonths prior, and we expected a fair crowd. It felt like there weremore people around this year, even on the Friday. And we have manytrials booked in for this week and we will be heading back up toBrisbane to conduct these. This is unprecedented from any show.There were heaps of people here from interstate.

We are confidentwe will have good sales." Peter Crossley from Marine OEM Supply, representing Arctic Steeland Tides Marine said: "It was fantastic! A much better showthan last year. We were in an excellent position in the SuperyachtPavilion. We had people from all over the place approaching us andhundreds of leads. If we can convert one quarter of theseenquiries, we will be wrapped." Crossley continued: "It was disappointing that somemanufacturers and builders didn"t come, but I am sure theywill be back next year." Melissa Yeomans from Deckhardware was thrilled with the"genuine buyers" at this year"s event. "Ourleads are many times better than for the past two years.

We had alot of interest and request for quotes from owner/builders frominterstate. That"s the bonus of SCIBS – you get a lotof interstate visitors which we really noticed this year. We aregoing back to Sydney with 12 quotes, which is awesome. If we gethalf of those through, I will be very happy." Ian Douglas Mooloolaba Yacht Brokers, representing Jeanneau sailsaid the general feeling from the public was that the show wasexcellent.

"We were happy with all of it. We had a greatshow. I would have to say a lot stronger than we expected. We arepricing four boats this week and expect to have four contracts bythe end of the week.

The DS44 was outstanding and everybody wastalking about it. We are pleased we went to the trouble of bringingit here." Dani Limback, from Chaparral Australia said the show wassurprisingly strong, with interest on the bigger boats and wakeboats. "We"re really happy. We have excellent leads– and we don"t take any old leads. We have 120 strongleads and a lot of good feedback.

We are organising sea trials fromnow until Sunday and we have a dozen of those so far. We will becoming back next year for sure." Riviera Syndication"s John Russell said this year"sshow was "much better than last year". "We have sold three shares in the 58 Sports Yacht located inSydney and two in the 58 here. That"s it for the moment, butwe had four full books of leads and demonstrations to do. We areconfident we are going to better that.

It was great to see so manyhappy people at the boat show enjoying the best of the boatinglifestyle." Maritimo"s Luke Durman reported a positive show all round."One of the dealers told us it was the best SCIBS in fouryears. We were happy with numbers and general enquiries," hesaid. "We had new products on show and great feedback onthem. It was a good quality crowd, some faces we recognised andsome new faces.

In terms of sales, we expect over the next twoweeks to take at least five or six orders." The new Maritimo 58 was one of the busiest boats on show andaccording to feedback, visitors were impressed. Likewise with thenew Mustang 43. "We"ve spent a lot of time on itsdevelopment, so it was good to hear the positive feedback." Powerdive"s Aaron Hawke, from Perth, was thrilled with hiscompany"s ROI. "We had great days every day, sellingout of product.

You can"t complain about that! It was worthevery cent in marketing and getting our brand out there." Florian Caroller from Ensign Boat Brokers said the company went"better than expected". "We had one sale of the First 40 and many, many good leadsfor the Sense 43 and enquiries on the Sense 50. The new Oceanic hasalso generated a lot of interest. We were able to show thebrochures and the boat has some of the same attributes of theSense.

We have many quotes and leads to follow up. We are happy.This week will be busy and we will be closing deals." Russell Wright at Horizon Motor Yachts Australia is"delighted" with results. "We were extremelyhappy with the numbers we had on our stand. It surpassed what wehad expected.

Whilst there were no direct impulse sales we wereintroduced to many potential buyers and progressed many of ourcurrent leads closer to a sale. It was also encouraging that fewerpeople were commenting on the current difficult economic times. "Our new release Horizon E54 was a winner and we areconfident to get at least 3 orders of this model after demos and wehave two clients close on our new Horizon E70." Will Sangster, Director of Sales at Mercury Marine commented on the"enquiry from genuine customers" "From our standpoint, that"s important – quality over quantity. Thepeople we saw were absolutely genuine and in the market." Define Watches" Peter Petzold exhibited his prestigetimepieces in the MarineBusiness-World.com pavilion and said theshow was "very good" for both sales and leads."The promotion with Gold FM worked extremely well for us. Wehave sold a few watches and most importantly, we have startedinterest in our brands." According to Petzold, feedback from visitors was that they havenever seen anything like the range of German watches he had on showand that they were glad to see a broader range of exhibitors."It certainly was a good show for us." Marc Hall from United Motor Yachts admits that they were late tosign up as exhibitors, and that while the Superyacht Pavilion wasquiet for them, "the leads were strong".

"It was really flag waving exercise for us, since we onlyopened the doors three weeks ago. We were happy with the show andwill be back in 2013, with boats on the water doing boatsales." Launching its innovative 950, Seawind sales were very strong."We sold two 950s and one of the new 1000XL2, the first timeit has been on display," said Brent Vaughan. "We alsohave hundreds of leads. I think we will have at least one sale thisweek, as well as three or so strong leads in coming weeks. We arevery pleased, especially considering the economy.

It has been veryslow. This is the best sales activity we"ve had allyear." Mark Elkington from Multihull Solutions referred to SCIBS as"the best multihull show in Australia" and that thisyear"s event was "excellent for sales and leads". "We secured three contracts on boats at the show and areundertaking sea trials and quotes, hoping to get a similar volumeof orders. We have plenty to do. We are very happy.

It was a verygood show for us. Buyers are noticeably showing a lot of signs ofbeing nervous about committing, but they are there." Mark Leach from Raymarine said the show had "its vibeback" and commented on the great atmosphere. "But forus, the important thing is quality enquiry and passing leads on todealers. We think our dealers will be really pleased with thisyear." Damien Weber from Navico was exhibiting with a brand new standshowcasing brands B&G, Simrad and Lowrance. "The resultswill be seen by our dealers in the next two to three weeks,"he said, "But we think it was a very strong show.

There is agreat ambience and traffic through the pavilion. Outside on themarinas, we noticed Simrad has about three times as much share aslast year. That is the measure for us. Our brands have reallygained traction." First time exhibitor, Stand Up Surf Co did great sales at the show,said Kath Philp.

"We sold seven boards, which we didn"texpect, and got some very big leads for distribution which wehaven"t been able to crack to date, which we alsohadn"t expected. The show exposed our brand to a whole newmarket and we got extremely positive feedback. We will absolutelybe back next year!" Clive Raharuhi from Concept Models not only sold out of his showstock of remote-controlled boats, his store nearby was cleared outby visitors on their way home from SCIBS. "We were in thebest spot," he said referring to the new "AdrenalineArea", where JetLev and Jet Surf demonstrations were held."We must have sold close to 100 units, from $75 to $800.

Itwas a great show and people were really upbeat." Sue Thomson, Boat Show General Manager said "These resultsare fantastic! It"s pleasing to hear exhibitors had a greatshow. We worked hard ramping up marketing and promotion this yearand it"s very rewarding when exhibitors leave the show withthese kinds of results. In these tough times, these results areencouraging. Planning is already underway for the 25th Anniversaryshow next year." Winson Chow, Mulpha Chief Operating Officer said "Mulphacongratulates exhibitors on their success.

As we head towards thesignificant milestone of the 25th Sanctuary Cove International BoatShow, 23 to 26 May 2013, we are looking forward to an even strongerevent. It is excellent to cap off this year"s show with suchpositive results. Proudly sponsored by Club Marine, the Sanctuary Cove InternationalBoat Show is now in its 24th year and a member of IFBSO..au Last Updated ( Monday, 28 May 2012 ).

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