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Anna Gallegos became an NHL fan largely by chance. My older brother and I used to watch a lot of sports, and westumbled upon the final game in the Stanley Cup playoffs betweenthe Dallas Stars and Buffalo Sabers [in 1999], Gallegos recalled. I must have been about 8 years old. For some reason, the speed ofthe players captivated me. She s been hooked ever since. But when it comes to Latinos, Gallegos will be among a smallminority tuning in to watch this year s Stanley Cup. Demographicsshow that 9.4 percent of the NHL s fan base is Hispanic. It simportant to note that s just among the league s fans, not 9.4percent of Latinos overall. And hockey is pretty close to thebottom of the list of sports Hispanics participate in, both asplayers and spectators, Only one percent of Latinos have watched aregular-season NHL game in the last year, according to data fromScarborough Research. From the statistics and numbers that I ve seen, NHL just doesnot resonate among Latino consumers and Latino sports fans, saidMario Flores, managing director of Sportivo, a Latino-focusedsports public relations and marketing agency. Probably more than any other U.S. professional sport, hockey facesan uphill battle for breaking into the Hispanic market. The almostnonexistent presence of hockey in Latin America and barriers ofentry to play (such as lack of rinks in many minority neighborhoodsand cost to participate) are two huge obstacles. Then there is the undeniable fact that the NHL both on and offthe ice is a predominately white sport. As of October 2011, 43of the NHL s 720 players, or 6 percent, were minorities. Of thoseplayers, only four were Hispanic. Some of these challenges are easier for the NHL to overcome thanothers. The NHL does not have a specific Hispanic marketingcampaign. However, it seeks to reach the Hispanic community throughNHL Diversity, which oversees overall minority outreach as a partof the NHL Foundation. NHL Diversity, through its Hockey is for Everyone initiative,seeks to introduce the sport to minority kids who wouldn totherwise have the opportunity to participate in hockey. Accordingto NHL vice president of community and diversity programming KenMartin, the NHL reaches about 45,000 kids each year through theseprograms. The youth outreach efforts, combined with an increasing number ofminorities playing professionally, are making the sport morevisible to Hispanic populations, Martin said. I am an expert from malesex-enhancement.com, while we provides the quality product, such as Lose Weight Patches Manufacturer , Female Sexual Enhancement Pills, Male Sex Pills,and more.
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