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06/05/12 -- Solve Media todayunveiled Brand Tags, the latest expansion of its performance-basedbrand advertising platform. Brand Tags, a big data analyticsplatform for brands, shortens the brand research cycle providingmarketers and agencies with real-time, crowd-sourced brandsentiment data. Purina joins thousands of brands and agenciescurrently using Brand Tags to provide fast, reliable brandperception insights. Brand Tags was originally developed andnurtured by Noah Brier, currently the co-founder of Percolate.Solve Media took over operations of Brand Tags last year. Brand Tags simplifies the brand research process and taps intodeeply ingrained, core consumer impressions of brands. It leveragesSolve Media's type-in advertising units, replacing CAPTCHA ads witha single brand logo. Consumers are prompted to enter the words theymost closely associate with the given brand in order to movethrough the security feature. The brand descriptions are aggregatedthrough Brand Tags and marketers can view and analyze the data.Brand sentiment is gathered in real-time and crowd-sourced acrosstens of thousands of consumers each day. Consumers are only shown abrand logo if they are not a security risk -- bots and users withmalicious intent are weeded out through Solve Media's standardsecurity process. "For marketers and advertisers, there's nothing more important thanobtaining the instant, visceral reactions consumers have about yourbrand," says Laura Ries, brand consultant and author of "VisualHammer." "Brand Tags captures those reactions in a fast, simple andeffective way." According to a recent survey conducted by Solve Media, 82 percentof CMOs believe brand sentiment research is important to theirbusiness. However, to conduct brand research, marketers typicallysign on for lengthy and costly academic survey methodologies thatare not timely enough to optimize campaigns. "Traditional online advertising metrics make measuring brand liftnearly impossible; the only way to find out how consumers perceiveour clients' brands is through expensive and time consuming marketresearch," said Jeremy Sanchez, CEO of Global Strategies, an OgilvyCompany. "Brand Tags fills that void by offering us real-timereactions from the consumers who matter most to our clients." Since its launch in 2010, Solve Media has focused on buildingsimple products that solve the biggest problems in onlineadvertising. With Brand Tags, Solve Media tackles the majorresearch issues that plague brands of all sizes. Beyond cost andtimeliness concerns, traditional brand research suffers from anumber of accuracy and credibility issues like low response rates,incentivized respondents and leading questions. "Solve Media Brand Tags represents a unique approach in helpingadvertisers understand consumer sentiment around their brands,"said Gene Munster, Senior Research Analyst at Piper Jaffray. "BrandTags, combined with the company's TYPE-IN ad product, puts SolveMedia in a position to be one of the most important brandingvehicles on the web, approaching the level of the YouTubehomepage." CEO Ari Jacoby added, "We recognize there is a place for scholarly,multi-faceted market research reports, and there always will be.Brand Tags is designed to provide our brand and agency partnerswith an alternative that offers useful insights into consumers'stated identification with a brand, in real time." ABOUT SOLVE MEDIA Solve Media was founded by veteran entrepreneurs and technologistsfocused on innovative Internet advertising solutions. The Company'sproprietary online advertising platform, the TYPE-IN™, wasdesigned to create new and highly effective opportunities forbrands to advertise online. With the platform, Solve Mediaguarantees brand message delivery, brand lift and return oninvestment for advertisers. Additionally, the platform creates newrevenue opportunities for publishers and saves time for consumers.Backed by First Round Capital, New Atlantic Ventures, AOL Ventures,Bullpen Capital and prominent angel investors, Solve Media is basedin New York City and Philadelphia. Media Contact Brynn Moynihan Horn Group for Solve Media 646.202.9753 brynn.moynihan@horngroup.com Copyright @ Marketwire. The e-commerce company in China offers quality products such as China Ptfe O-rings , Gasket Rubber Sheet, and more. For more , please visit Ptfe Teflon Rod today!
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