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TaylorMade is about to introduce a line of drivers, fairway woods, hybrids and irons called RocketBallz.
If the TaylorMade RocketBallZ RBZ Driver creates mental images of rocket-like tee shots, that’s exactly what TaylorMade had in mind. Sean Toulon, TaylorMade's executive vice president, admitted there was a certain risk in choosing such a contemporary, slang-like name, but he said TaylorMade was encouraged by major retailers who saw the clubs during the final stages of the development cycle.
“Golfers want performance,” said Pete Line, general manager of Carl's Golfland in Bloomfield Hills, Mich. “They will pay for performance. I’m not sure the name has that much to do with it. I remember a little company that came out with a product with a very weird name – Big Bertha. I think Callaway proved that the name is secondary to performance.” Dustin Johnson is credited as the first TaylorMade player to use the word rocket. After testing the early product, Johnson is said to have warbled, “It’s like a rocket.”
But it was TaylorMade’s engineers who etched the name RocketBallz into the computer model and the prototype clubhead. In the process of introducing an entire line of clubs, TaylorMade will place particular emphasis on fairway woods. The TaylorMade RocketBallZ RBZ Fairway Wood has a scooped-out area called a Speed Pocket directly behind the face. This channel is visible when looking at the sole of the fairway woods.
The effect of the Speed Pocket, according to TaylorMade, is to increase ball speed and yardage. TaylorMade is so confident that it will advertise a distance gain of “up to 17 yards” with a RocketBallz 3-wood. TaylorMade staff player Justin Rose confirmed a double-digit distance gain with the new 3-wood. “I expect to be hitting more par-5s in two,” he said.
“I never thought cheap golf clubs australia RocketBallz would actually show up on the prototype,” said Todd Beach, senior director of product engineering for metalwoods. “Typically it’s got an MW label and a number. When the prototype came back, I was like, ‘What are you guys doing? I can’t believe you put that on there.’ There was no way we were going to call the product that.” Source from: http://www.onlineaustraliagolf.com/article-34-TaylorMade-RocketBallZ-RBZ-Driver-and-fairway-wood.html
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