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In modern times, Rolex watches are better known for their image as a status symbol than they are for their other qualities. In the more than one hundred years since its inception, the brand has embedded itself in pop culture fame. Former United States President Dwight D. Eisenhower, and beloved characters, such as author Ian Fleming's James Bond, wore the name brand. However, the watch brand established itself as a recognizable name in the timepiece industry due to its level of quality and innovative designs. The company began with the creative mind of its founder Hans Wilsdorf. Wilsdorf established his brand in 1905 at the tender age of 24, after dreaming of creating a watch that could be worn on the wrist, in sharp contrast to bulkier pocket watches. Wilsdorf dreamed of making the most reliable watch design on the market. Wilsdorf used breakthrough-engineering technology to create the best timepieces the world had ever seen. Wilsdorf's pursuit of creating the best timepiece would eventually lead to success. His design was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision in 1910. The company went on to create the very first waterproof watch. The original design was called the "Oyster", and featured a hermetically sealed case. English swimmer Mercedes Gleitze wore the Oyster during a 10-hour-long swim in the English Channel. The company continued its engineering innovation well into the modern age. Many of their timeless watch styles became staples of men's fashion. Instead of releasing completely new models, the Rolex brand benefited from keeping their product simple, consistent and recognizable. Improving upon their previous designs. Besides its trademark look, the watch brand is known for its accuracy. The company makes its own parts, and even designs its own metals. As a testament to accuracy, the movement of each Rolex model is tested and certified by the Official Swiss Chronometer Testing Institute. These timepieces can also accrue value as collectibles over time. Watches in good or mint condition can be sold for an incredible value. Vintage models have sold for even more astronomical prices-a 1969 Rolex Daytona chronograph sold for a record $1.1 million at a Christie's International auction in Geneva last year. Transactions like this one are made possible by the brand's reputation as the "gold standard" of timepieces. Hans Wilsdorf considered each of the timepieces he created as a symbol of the company's achievement. Celebrate your own achievements with a classic Rolex timepiece. Be on time and up-to-date with Rolex. Kansas City area residents, click here: http://www.tivol.com.
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