A B2C data supplier is concerned with creating lead lists with client details who are interested in the services and products which a client has to offer. A b2c data supplier will then sell these consumer details to various clients, who will transform an enquiry or interest into a profitable sale. This is a win-win situation. The b2c data supplier will receive payment for the qualified leads that they provide, and hopefully the client will be able to generate sales from these leads. |
Business to consumer data suppliers have been used for some time, as a way to generate sales. Traditionally, this was associated with telemarketing associates calling up hundreds of people on a regular basis and convincing them to join, sign up or receive product/service information. Other techniques of sourcing data are SMS marketing, direct mail, and email marketing.
With the advent of the internet, the way a b2c data supplier gathers leads has changed. For example, according to MVF Global (2012), in Europe, British citizens spend more money for online shopping and use the internet to source information, than any other European nation. The internet has become a place where more and more people are researching information, and making purchases of services and products.
This benefits b2c data suppliers, because customers who spend online often request more information or fill in their details to receive discounts and other benefits. This personal information is then collected by b2c data suppliers and sold to companies for marketing campaigns.
Another way that a b2c data supplier benefits is that leads generated from online are usually worth more than from cold calling through telemarketing campaigns. This is because customers shopping online often conduct research to purchase a service or product online. If a customer selects your company to get more information, complete a survey, or purchase a product, it is usually the result of careful study. These leads are usually willing to buy more and at a higher price, and therefore are considered of higher value.
In order to garner the benefits of hot leads, it is absolutely crucial to use a b2c data supplier that is experienced, knowledgeable, and reliable. The lists that you purchase from these supplier needs to be accurate, up-to-date, and clean. This will enable you to target your preferred customer profile, giving you a business advantage. It is easier to contact people who are already interested in your product or service, instead of dialling numbers that are outdated, or wasting time with customers who do not fit your customer niche.
The whole point of using a b2c data supplier is to save your time and money. Buying a qualified lead list will help you contact your target customer right away. When you sign up with a b2c supplier, be sure to specify the customer profile you are looking for such as age range, geographic location, income level etc. This will give you a customer profile that is more likely to purchase your product or service.
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