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One off events tend to be hugely popular providing the marketing is done properly. It’s very easy to create hype and interest, but it’s also very important you organise yourself thoroughly because this is your one shot at showing off, raising funds, or advertising your company or product. Whatever the reason for your event, make sure you create that spark, and show that as an event organiser you’re well worth your salt (even if it’s just to your employer). There’s a lot to be said for doing something different. While trade shows might be all well and good when you’re just starting out, if you’ve got a new product which is worth talking about, make sure people talk about it by marketing it properly with an event. While initially this might seem like a lot of work, really the most important factor is that you organise yourself thoroughly, hire equipment such as mobile bar hire, make lists of everything you need to do, and set mini deadlines so that you know you’re on track. Start by finding the venue Pretty simply, if you don’t have a venue you cannot hold an event. The venue will dictate the size of the event as well as potentially when it is and what times you’ll be hosting. It will also give you some guidance about what else you will need to sort out, as some spaces will require mobile bar hire whilst others might have a permanent bar in place. You might even consider mobile bar hire to boost the drink serving capabilities of somewhere which already has these facilities, as for some events these will be incredibly popular and an excellent way to make some money. If there is not already a bar at the venue, make sure you acquire the appropriate licences. You might need something if you’re playing music, or if you want to stay open later than usual. Failure to gain permission can result in fines or your event being shut down. Begin advertising An event with no people is a waste of time and resources. It can even reflect badly on your company. To make sure this doesn’t happy, give plenty of notice. By making people apply for free tickets you’re more likely to get an accurate guest list, which will mean capacity can be reached and monitored with ease. Hiring equipment Once you’ve got the space, you’re going to need to fill it. We’ve already discussed mobile bar hire, but you might also consider sofas, banquet dining facilities, or decorations to fill out your room and make the space look more appealing. Joseph works for Hire-IT. With several years experience in the event furniture hire and mobile bar industry, he has a lot of specialist knowledge to impart.
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