Marketing is everything when it comes to business. Without it, you would never have any customers, and the company would fall apart incredibly rapidly. With just simple methods of marketing and branding by using companies like Supreme Pens, it’s possible to give your business a major image boost for relatively low cost. |
Printed pens are an excellent form of promotional marketing because they’re useful. They’re memorable and have all your details on, but people also need and use pens all the time – which means the chances your pen will be kept are infinitely higher than something which is relatively useless such as a business card. The important thing is to give your customers the information they need without overwhelming them.
There is a limited amount of information on Supreme Pens’ products, which means you need to be concise with what you say. Even if this wasn’t the case, you shouldn’t overload customers with information that they just don’t need because it makes it difficult for them to pick out what is and what is not important. At a glance you want your logo and your phone number as well as your website to be visible. Make sure that you’re not wasting your own time and finances by producing a product which won’t be noticed by the customer. The phone number is probably the least important thing to include, as only your existing customers are likely to use this without first visiting your website (where all your contact information should be prominent and easy to find).
Supreme Pens will be able to guide you as to which products will suit which budgets, but as a rule of thumb if you’re buying in bulk you will be buying from the cheaper end, and if you’re buying a higher quality, more expensive looking and feeling product you probably won’t want to buy quite so many as these are likely to be gifts to reward either loyalty or service (and therefore you shouldn’t be giving them out to just anyone).
How many pens you need to buy from Supreme Pens is down to you, although if you’re looking to give them away at a business exhibition then you will want to massively overestimate how many you need if anything, as you’re likely to give away hundreds and hundreds of people (and the more you give away, the more likely it is to result in business).
Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, branded and personalised pens.
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