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The notion that art is largely viewed as an aesthetic component, an add-on is fast changing. The new Philippe Dubuc retail in Montreal has a life-size art installation closely nuancing his signature style… Copy: Art installations are being increasingly viewed and accepted into mainstream thought processes for their metaphoric and analogical contributions to lifestyle, mind sets, cultural connotations and society at large. ‘Close Up’ is a striking large installationbylandscape architect (and president of the architectural firm B3), Sébastien Breton that integrates seamlessly into the Saint-Pierre Street boutique in Montreal, Canada and beautifully complements the collections of fashion maestro Philippe Dubuc. The simple but overpowering installation symbolizes absolute urbanity, dynamism and is the perfect foil to the textural nuances that Philippe’s latest collection epitomises. It appears as the highlight of the store; its surprisingly playful overtures making it appear as if in constant motion. “I like to draw upon change and contemporary art for inspiration,” explains Philippe Dubuc. “Sébastien’s installation, the second that we have had the good fortune to host, is a playful and ephemeral work that blends easily with the designs, and also leads the observer elsewhere.” ‘Close up’ is beautifully complemented by artist Zilon’s murals that not only serve as a shining tribute to Philippe’s creative bent, but also mirror the rebellious flair that the designer is known to bestow so expertly upon classic menswear. Comprising of segmentsof an immense galvanized steel culvert from Soleno, and cut and painted bright yellow on the inside, the segments are positioned to create a concentric effect that brings to mind the name of the piece itself – ‘Close up’. From the street, the effect is surprising, destabilizing and seductive. As intended, the installation succeeds in eliciting the desired among visitors; sparking a conversation with Philippe’s designs; material cuts, silhouettes and textures. “And ‘Close Up’ gives everyone the chance to share a story and to live a sensorial urban experience in the city,” concludes Sébastien. Click here to view images of the boutique on indiaartndesign.com
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Fashion Design, Commercial Interior Design, Event + Exhibition, Fashion + Beauty, Installation + Public art, Lifestyle, Luxury, Shop + Retail,
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