The success of a website is determined by usability and utility, and not by the visual designs. Although visual designs are important for brand recognition, its utility and usability are the main drivers that lead to profitability of business. The user-centric designs are the standard approach to draw traffic and eventually earn profits through websites. |
The primary principles like navigation, user-friendly approach, heuristics and other things are important for the success of website.
How do you users think:
Users are like customers in a supermarket. They glance through each page, scan some text quickly and click on the link that catches their attention. The fact is they ignore the large part of the website. Website design in Newcastle needs to build in the way so that users at least go through 70 percent of the website.
Users like credibility and high-quality content including photographs. Most of the sites are not heavily emphasized on designs, rather content, photographs and navigation. Users don't generally read unless it is a scholarly site or news related website. They generally scan the texts.
Another important factor is users want to have the control of the site, so if unnecessary pops up or newsletter request or any type of advertisement comes in between browsing, it creates a repulsion. Website users are impatient, they don't want to dwell on a page for long, and within seconds they are gone if they don't find instant gratification.
Effective ways to engage users:
Do not make users think!
The web-page must be self-explanatory and obvious. Don't create any question mark in the minds of users and engage them to make their decision consciously and with ease. The site designs must be intuitive. There are many web design company in Australia who design easy navigated and intuitive websites.
Do not test users' patience:
Always keep your users requirements minimal while browsing through your websites. The less action is required, the more chances are there random visitors actually try it out. Let users explore the site and minimize the bounce rate without compel them to fill forms or sharing private data.
Ideally, you must remove all hindrances, do not push your users to subscribe or register.
Manage to focus users' attention:
Utilise both static and dynamic features of the website. For example, in static functionality, use attractive and high-quality images, plus important sentence marked as bold capture more attention that plain text. We always look things in non-linear way, and same principle applies in case of web designs, users instantly catch edges, patterns and motions. For the same reason video-based advertisement are extremely annoying, and at the same time maximum capture attention of users.
Create small distraction at specific areas of the site with moderate use of visual elements.
Strive for feature exposure:
Modern website designs focus on visual appealing more than content. With large buttons, visual effects etc. these sites aren't aesthetic but from the user point of view, quite captivating. There are companies who provide ecommerce web design packages in Australia who mix all elements in the websites.
Use effective copy to capture attention:
Talk straight and avoid cute or clever marketing jargon. Never use unfamiliar technical names, for example, use 'sign up' rather than 'start now'. Use short and crisp phrases that already in the minds of general users. The layout of the website must be scan able, use visual elements along with multiple heading levels.
About Author - Shane Taylor is a professional consultant of web design company Australia, written lots of articles on webpage designs and development. He is also a consultant to lots of companies of their website design in Newcastle.
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