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Ask anyone out there what are some of the longest serving basketball shoes out there and you will get a standard answer: Mens Adidas Superstars. They have been in the market for a long time and yet have not lost their allure. Yet many people do not believe it when they are told the first shoe was created in the late sixties. From then till now it is still remains relevant and is worn by many people. It can be said the Adidas superstar has developed a cult like following among the masses with some buying any product that has its logo on it. The relationship between Adidas and Basketball The Company behind this billion dollar brand has built a reputation for making high quality footwear and sporting clothes. It has other business interests that rage to eye wear and other sporting accessories, but there is no denying its core business is manufacturing top of the line shoes. When if first hit the market they were many mixed reviews about its appearance and its intended function. It earned many nicknames due to what was perceived as a rather odd shape at the time. To date it has become very popular and many basketball players have endorsed it in one way or another. What is most surprising is the shape played a crucial role in the attitude shift. When it was first manufactured the sneaker had its upper regions being pure leather while the lower ones were rubber. One reason why it took a short time for it to become a leader in the industry was due to sole being non marking and the toes very well protected. This endeared it too many basketball players. A large percentage of the players wore the sneakers at least more than once. This has continued to date. In fact a survey showed more than three quarters of NBA players preferred to put on the shoes during the initial years of introduction to the market. The level of innovation behind its design and incorporation of technological aspects made it the perfect machine on the court. Merits of the Adidas Superstars One key advantage has been the people behind these sneakers have not been content to rest on their laurels. They understand perfectly well that continuous improvement and rebranding are critical to the success of any product out there. To this end they keep re-engineering it to make it relevant to the requirements of sportsmen around the world, especially basketball players. Entertainers have also had a long history with these sneakers. Chief among them are musicians, actually rappers in particular. The rap group Run DMC was instrumental in promoting the sneakers after wearing them during their live concerts. This happened during the year 1983. Remember this was a group that had its roots in New York. Fans would go to each concert and see them wearing the sneakers and be hyped up about making the purchases. This led to a significant increase in the sales and the company decided to ink a deal with the rap group that raised a lot of eyebrows. There is no denying that the sneaker has enjoyed longevity compared to other shoe brands. Some may argue it’s the celebrity wow factor that has made the difference. Whatever the case, Adidas superstar http://www.shell-toes.com/adidas-urban-shoes/adidas-superstar-2-bling-pack-black-gold-909256.html is here to stay as a leader in sports footwear. The Mens Adidas Superstars http://www.shell-toes.com/adidas-urban-shoes/adidas-superstar-2-navy-blue-white-g17256.html are still the product to watch.
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