Amazines Free Article Archive
www.amazines.com - Tuesday, December 10, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133321)
 Advice (160962)
 Affiliate Programs (34735)
 Art and Culture (73690)
 Automotive (145679)
 Blogs (75057)
 Boating (9840)
 Books (17218)
 Buddhism (4125)
 Business (1328593)
 Business News (426311)
 Business Opportunities (366264)
 Camping (10962)
 Career (72734)
 Christianity (15844)
 Collecting (11637)
 Communication (115054)
 Computers (241956)
 Construction (38997)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20388)
 Dating (45780)
 EBooks (19687)
 E-Commerce (48204)
 Education (185249)
 Electronics (83499)
 Email (6392)
 Entertainment (159832)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196390)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310274)
 Fitness (106138)
 Food & Beverages (62868)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25108)
 Government (10513)
 Health (629553)
 Hinduism (2205)
 Hobbies (44043)
 Home Business (91557)
 Home Improvement (251360)
 Home Repair (46136)
 Humor (4823)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29552)
 International Property (3485)
 Internet (190990)
 Internet Marketing (146337)
 Investment (22825)
 Islam (1167)
 Judaism (1356)
 Law (80489)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98779)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12674)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126625)
 Recreation & Leisure (95279)
 Relationships (87563)
 Research (16158)
 Sales (80322)
 Science & Technology (110221)
 Search Engines (23454)
 Self Improvement (153102)
 Seniors (6232)
 Sexuality (35942)
 Small Business (49286)
 Software (82995)
 Spiritual (23465)
 Sports (116081)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307419)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11727)
 Website Design (56829)
 Website Promotion (36569)
 World News (1000+)
 Writing (35770)
Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
BELINDA SUMMERS

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by l...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
CACEY TAYLOR

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


Postcards are the Gems of Direct Mail by Bruce Markey





Article Author Biography
Postcards are the Gems of Direct Mail by
Article Posted: 05/25/2015
Article Views: 592
Articles Written: 326
Word Count: 532
Article Votes: 0
AddThis Social Bookmark Button

Postcards are the Gems of Direct Mail


 
Advertising
Postcards used to be an underserved format of direct mail. Marketers would often spend their budgets on multi-page newsletters and long letters. However, surveys have indicated that a well-designed postcard campaign can bring in reader responses for campaigns as effective as other marketing methods when measured on a cost basis. Postcards by means of their compact size offer some inherent advantages for marketers.

Tips for Impactful Postcards

Postcards must be printed on glossy, thick paper. The cards can be oversized compared to regular postcards. The promotional copy must be simply worded and provide a call to action for the user. While designing, it is best to convey concise information as too many lines of copy can clutter the layout. While having a colorful layout is important, the text should always be more prominent. The copy should be geared towards provoking curiosity rather than attempting a sale, as customers may not like to deal with unfamiliar businesses. Instead, provide your contact information and website link, so that the customer can get in touch with you by visiting your website, or reaching you by telephone. The website link must be short and easy to remember. QR codes are a great way to prompt users to reach your website on their smart phones by scanning the code. There is no one size fits all design guaranteed to get responses, so it is recommended that marketers test different cards and measure the response from recipients. One way of measuring response is by providing different codes like say “OFFER10” or “DISCOUNT15” that recipients can quote. The offers provided can be varied to gauge their attractiveness. Marketing gurus recommend that multiple mailing should be carried out for the best impact, so businesses should not stop at sending out a single batch of mail. For subsequent mailing, the postcard designs can be changed around for variety. However, it is recommended to keep your own logo and theme constant to protect your brand recall and mindspace among customers.

How to Design Custom Postcards

Postcards can be used innovatively by businesses. They are best used to generate interest in an upcoming sale or event. You can include a tearaway coupon or virtual code giving a time-limited offer to entice prospective customers. Postcards can also be used as a simple thank you notes to customers and as reminders for events that they have shown an interest in previously. Ultimately, the aim should be to use the available card area other than the mailing label to hold the recipient’s attention.

With a huge array of choices in format and copy, businesses could be apprehensive about creating material that works for them. They can use an online printing service, where all aspects of the design, paper used, size and type of postage can be customized, cards printed and mailed to a pre-submitted mailing list. Businesses get access to the entire portfolio of variants and advice about successful designs at a lower cost than if they carried out their mail campaign in house.

iti Direct Mail offers custom postcard printing, direct mail marketing and design services at reasonable rates for effective business marketing. To learn more about custom postcard printing, visit Wisegeek.

Related Articles - Custom, Postcard, Printing,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
STEVE BURGESS

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license