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In today's interconnected and more egalitarian media climate, even the smallest businesses can play the brand awareness game as effectively as the biggest enterprises. Much naturally depends on the exact moves that such firms make, but they can certainly be more agile than many of the biggest players in their field. The right PR Audit can help to make your own business's awareness drive even more impactful. Knowing how to spread the word about your small or medium-sized organisation in a way that communicates the right messages and values is vital if you are to level the playing field, and there could be few better first steps to this goal than Vantage Public Relations' PR audit. This service is free and does not oblige you to continue your relationship with us on completion of the audit. But most importantly of all, it is a package that is tailor-made for your company, from top to bottom. We are big believers in the power of well-conceived and targeted public relations for smaller businesses, which is why we begin the audit process by reviewing your firm's current media coverage and brand awareness. Your competitors are also assessed against the same parameters. This allows us to make the most of our more than two decades' public relations experience to recommend the best PR strategy for not only reaching the right audiences, but also saying the right things to them. Smaller organisations may adopt all manner of measures for gaining an edge on the 'big boys' in their sector. Brand awareness will certainly be more easily built if your organisation's external collateral - ranging from its website logo and email marketing content to blogs and social media posts - is consistent. A familiar, standardised tone of voice, in addition to colours and graphics that fit in with your brand values, will give you a more powerful, unified image that is remembered by target audiences. The SMEs that are most successful in building brand awareness also take every opportunity to make their events, newsletters and webinars stand out, in ways that reinforce the firm's value proposition without compromising its desired image. Such a company will also almost certainly be on social media, creating quick and easily digested, but also relevant content, embracing such engaging online media as video. Of course, at no point should your SME forget why it exists - to serve your customers - which makes superb customer service similarly crucial. But far from a superficial extra, the right PR more than plays its part in satisfying those customers, helping to make you a trustworthy authority in your field, not merely a well-known one. There could hardly be a stronger set of reasons to enquire today about Vantage PR's acclaimed PR audit.
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