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Hundreds of businesses in Adelaide are finding custom car wraps as a wonderful tool to promote their products and services. Being cost effective with immense reach, small and large businesses in Adelaide and other parts of the country are using this marketing technique. Unlike other mobile marketing mediums, car wraps are big in size and scale and hence grab the attention of the people easily. To gain maximum mileage out of car wrap, your marketing campaign needs carefully planning and flawless execution. Here are some ideas that can increase the reach of your marketing campaign. Design to Stand Out, Not Merely Be There If you plan to use car wraps merely because your competitors are doing it, better stay off the game. Car wraps aren’t like your Facebook page that can lie dormant and invisible if you don’t really promote it. They would be visible wherever you drive your vehicle and hence a half-hearted campaign can poorly reflect upon your business and do harm instead of promoting it. So you need to meticulously plan the entire design to boost your brand equity. Keep It Simple If you are asking people on the roads to spare a few minutes to look at your wrap, you are asking for too much. Most people would only have time for a glimpse and you must work wonders within that time. It thus becomes very important for you to design wraps that are simple and clutter free. Remember it isn’t your brochure and hence you need to be wise with the graphic and text elements that are used in the wraps. Instead of talking about 10 products and services, highlight on some of the best. If you can arouse the desire, people for themselves would find more about you. Use Photos Carefully Using photos seem to be the easiest and most logical things for your car wrap, but you need to use them carefully. While photographs are great when it comes to representing human emotions they don’t always represent the brand. For example, if you own a dental clinic, photos of your customers with sparkling white teeth can communicate your message, but they won’t do quite the same for a CCTV installer or a company that offers remodelling services. In such cases graphic representation helps in striking chord with the audience. Add Call to Action A well designed car wrap can fail without ‘Call To Action’. The basic idea behind car wraps is to get the customers to contact you. Your Facebook Page link, Twitter Handle or your Phone number are nice CTA elements. A few businesses have also tried QR codes and they have tasted success and it won’t be a bad idea for you to do the same. Along with all these, it is important for you to choose the right graphic design company. They should have handled car wrap design in the past and a look at their portfolio would give you a sense of their expertise. They should have a team of professional designers who can add spark to the campaign. About Author:Andrew Lawson is a veteran designer who is the name behind several campaigns in Adelaide. He is an active blogger and writes about various facets of Car Wraps in Adelaide.
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