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In many ways, promotional products act like the unofficial business card of companies. They get to promote what the company is offering in a way that business cards are not able to do. A good example of this would be printed pens. Millions of business cards are produced every year representing different companies. These are given to people who will most likely not spend even a single minute reading what is written on the card. This is not necessarily the case with printed pens simply because they serve another purpose. People write using pens of various types, and every now and then they get to examine their writing instrument more closely. These are perfect advertising moments that every company is patiently waiting for. When pens prominently carry the name of a certain brand, there is instant advertising of the product, and the best part of this is that no expenses are involved. Of course, it goes without saying that for this strategy to work, the promotional product has to carry some intrinsic value. In the case of pens, they need to be usable, i.e., they can be used in writing. Otherwise, they lose their intrinsic worth; more importantly, they fail in their marketing function. As such, when deciding to make use of pens to promote a business, there is a need to ensure that these are fully functional. Specifically, promotional pens should be of great use to the customer from a personal perspective. When this is the case, half of the marketing plan has been put into action as the customer finds the giveaway a useful item. Pens are quite inexpensive, and this is the reason they have become popular promotional items. Companies need not spends too much on these pens just to turn them into excellent business gifts especially to loyal customers. Even as this is the case, there is still a need to take time looking for the more suitable pens. After all, these items are intended to represent the company before existing and potential customers. As such, they have to look good and carry a distinct style and appearance that will present the company in the best possible light. Indeed, printed pens are highly-effective marketing tools and many companies would do well making full use of them. Of course, it helps if the companies that make use of these pens can make them more personalized as this will make the target customers feel truly special. Charles works for Supreme Pens, an online retailer specialising in marketing businesses via the medium of printed pens and pencils.
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