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Can you picture 3 logos in your mind? Now, write them down on paper. Why did you pick the logos? What qualities make them great in your opinion? A great logo design makes a business memorable. It helps to convey the company’s identity using visual elements, colors and font styles. A great logo is attractive and easy to remember. A great logo is so much more than a picture or design! Uniqueness Don’t mimic other companies and their branding. Be a leader within your industry. Take time to compile a list of the “feelings” that you want your brand to produce. You can use this list to help develop your unique and memorable logo. Color Logo color not only can, but also will make a difference on how the public perceives and identifies with your brand. Fast food became popular in the 1940’s because of the quick food they were able to provide guests with. It’s no coincidence that the most successful fast-food joints used high contrasting bright reds, yellows and oranges. A quick look at color therapy and market research shows that bright colors encourage diners to eat quickly and leave. Font Everyone has his or her own taste and style but you need to remember that you are not your brand. From bold and jagged fonts to feminine curvy choices –we all have a personal favorite. If you own a wedding planning company, you should avoid square, bulky lettering. Alternatively, if you are starting up an all boys outreach program – avoid curvy, flowing lettering, even though it’s personally your favorite style. Simplicity michigan-logo-designYour logo should have a compilation of elements that can be easily drawn from memory. For instance, someone with very little artistic talent can draw the Nike Swoosh or the phone’s Apple logo. Our rule of thumb is that a logo should also be recognizable at 0.25” (¼ of an inch or the size of a dime). Memorable Your logo should “speak” about your company. The next time a potential client needs your service or product, they’ll choose you simply because of the brand recognition. Taglines Tagline? What’s that? A tagline is a company’s saying or mantra (McDonalds –I’m Lovin’ It!). This important part of a company’s image should never be a part of a logo. The size of a tagline is very small and unreadable at small sizes. It is OK to place your tagline with your logo whenever possible, just treat them as two separate elements –not one. Thanks for reading –I hope you have a better understanding of what makes for a great logo. If you need logo design, contact us at www.tryfusionmarketing.com
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