|
Even a year back, a leading social media online magazine anticipated that videos would soon turn to be the content platform of choice. Additionally, video sections like podcasts used to consider them as an individual form of content so as to drive social engagement as a primitive means of attaining a firm’s online marketing strategies. Facebook versus YouTube As per recent reports, the conflict for supremacy in video promotion is between Facebook and YouTube. It is also expected that these online giants will square off for power, and though YouTube presently holds the win-win state, statistics does say that Facebook is equally a worthy contender. In fact, it is also expected that in the coming years, Facebook will give a serious challenge to YouTube. As of now, YouTube has more views across all devices; however Facebook has an increased number of video views through desktop. It is also apparent that despite YouTube’s almost infinite traffic source potential, you will find the current trends making a move towards Facebook. One of the prominent reasons for the same is content discovery. Generally, users visit YouTube to watch videos, while Facebook curates videos for uses. More specifically, when you log into your Facebook account, you’ll find videos in your news feeds depending on what its algorithm wants you to see. This is a major reason why most users have started considering Facebook as prominent video source. As per Tech Crunch’s report, this was a deliberate action made by Facebook to obtain a competitive edge over YouTube. As a business professional, you too can incorporate Facebook videos in your strategic social media marketing. With that done, you can lure a large number of users, However, make sure that your Facebook videos are being optimized completely for online marketing. Help your users with quality videos and chances are more likely that they will give a positive response to your call-to-action.
Related Articles -
strategic, social, media, marketing, Melbourne,
|
