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A savvy company uses a qualified team to develop a strong, memorable brand guaranteed to kick-start the business because, of course, only strongly branded companies stand a chance in a highly competitive marketplace. But once a company is well established, there are several common pitfalls that can result in its professional image becoming fast tarnished and somewhat rough round the edges. If you don't want your grip on the market to weaken because your company image is failing you, make sure it is perfect at all times by following these great tips: 1. Preserve your website Websites need to be nurtured and cared for. You may have excitedly promoted a great new offer on your homepage but if you forget to remove it once it has expired, new visitors will fail to be impressed. Other common pitfalls include devious internal links. Regular checks on your website are essential. Browse around as a visitor would, looking for errors and confusing navigation - you may be surprised what you discover when you look at it through fresh eyes. 2. Take action to customer reviews Keep an eye on customer reviews on external websites and social media. Wherever possible create a company account which allows you to respond to negative comments. A company or its products can be severely damaged by negative feedback. You should make a concerted effort to set the record straight mainly when the comments are plain wrong. Just remember these small words when you do so: diplomacy, courtesy and patience. Encourage the unhappy reviewer to take the discussion forward on your customer service email address, thus removing the conversation from the public's view entirely. 3. Keep business cards up to date If your job title, office address or phone number change, your business cards must be redesigned and reprinted. Don't ever imagine you are giving customers a good impression if you hand them a card with a hand written alteration on it. 4. Supervise your brochure Times change so do your prices and inventory. If information in your brochure has become outdated, avoid the label-on-top-of-the-error trick. However artfully placed, a label will not hide the error - but will draw attention to the fact that your brochure is out of date. To extend the life of your brochure and save on reprinting costs use a presentation pocket folder design. Design the main brochure as a high level overview of your company and products. And the information likely to change, such as product prices, can be printed on separate inserts and neatly popped into the pocket. 5. Dress your staff Staff uniforms get a lot of wear and tear. Invest in good eminence uniforms that launder well and they will stay looking great for longer. Keep a keen eye on your staff's appearance as soon as the uniforms start to look faded or old, replace them. Your staff is customer facing and if they don't look professional, the customer may be dubious about the company's reliability. 6. Ensure exhibition displays are top-notch Off to another trade show? Then it's time to grab those promotional pop-ups from the dusty store-room. Well take a good look at them - these will be the first things that display visitors see. If they are not immaculate, you will need to order new ones. 7. Don't distribute pitiful promotional products Promotional products are supposed to positively promote your company and increase brand impressions. If your stock is old and your pens / T-shirts / caps are looking far from their best there is only one solution - replace them with new stock. 8. Repair vehicle Colors A vehicle which proudly displays your company logo and tagline as it zips around town is a great investment. People who see it frequently will start to recognize your brand. But if your vehicle looks dirty or has key elements or words missing from the design, it will become memorable for all the wrong reasons. 9. Reinstate signage It's easy to keep an eye on the signage at your store. When it starts to become weather damaged, it's time to take action. But don't forget the directional signs you had installed around town - they too need to look spick and span. Consumers are bombarded with an overwhelming number of brand choices every single day. It's no surprise that only an expertly branded company truly stands out from its competitors and gains more attention. Branding Company OC will have an impracticable job of enticing new clients and maintaining existing ones. Visit here for more info: marielumiere.com
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