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Are you planning to launch your Pay Per Click campaign? While paid search is one of the most effective ways of marketing your products and services, it needs to be backed up by a thoroughly researched and meticulously implemented campaign. One of its prerequisites is to sail along with the new trends in the PPC industry. While you may engage an agency it is important for you to discuss these trends with the PPC experts before you get going to ensure every dollar spent earns you maximum dividends. Mobile Friendly Campaigns Be it SEO service or PPC mobile optimization is surely the hottest debated topics all around the Internet Marketing industry. With as much as 50% of the traffic coming from mobile and even more in some cases, optimizing the PPC campaign for mobile has to be one of your top list priorities. There is a growing trend among users to buy products and subscribe to services using their smartphones and your campaign managers should leave no stone unturned to cash in on this. Simplify The Campaign Google, Facebook, Yahoo everyone is running after the term simplicity and this is what would dominate the PPC market for time to come. Each of the Internet platforms is looking to add more value to their user experience and your campaign needs to inculcate the same values in it. Big flashy banners and complicated landing pages are already being pushed to the pages of history and this is partly due to the big surge coming from the mobile users. Simplify the campaign to make it more successful. Audience Re-targeting If the first phase in PPC campaign was all about reaching out to your target audience today is more about re-targeting the users. The logic is simple – your existing users are highly likely to be interested in your products and services and these people can be reengaged to your site using various means such as comments, videos etc. This isn’t difficult anymore in the day if big data as you can easily identify demography of your users and reengage with them. Beyond Google Most advertisers fail to look beyond Google with their PPC campaign but every year Bing is throwing up surprising results. Quarter to quarter every year Bing is increasing its market share in the PPC industry and thus Bing ads are a must for your PPC mix and if you are missing out on this, you are not targeting a large section of your potential customers. Irrespective of your budget it is advisable that you target users on Bing even if it starts with a small campaign. Always insist on working with a professional agency to reap maximum advantages out of your campaign. While there are thousands of agencies that offer you these services GoDesigny is one that should be in your radar. They have a team of seasoned PPC experts who keep track of the latest trends and developments in the industry and implement these in their campaign. They have always offered maximum ROI to businesses and attractive PPC packages. About Author: Jake Rudolfworks with a company that offers SEO Service to clients around the world. He has been involved in PPC service since its early days and also writes about the changing trends in campaign management.
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