It's one thing to produce a professional, informative webcast as an occasional or isolated incident, but another entirely to start up and maintain a regular presentation schedule. You will need to find ways to draw in an audience and keep them coming back. Of course, the best way to do this is to consistently bring new, interesting, and well-presented information to the table, but there are also more practical factors that will help determine the fate of your program. Here are 5 tips to best reach, retain, and grow your audience and utilize your time in an NYC webcast studio.
Select the Perfect Set
Professional studios typically have a wide range of available sets. In general, simple sets are best for webcasts, but there are still a lot of options to consider. Some sets may look like comfortable rooms in a home, such as a living room or study. Others will feature a plain, monochromatic background with no dressing beyond a place for you and the other presenters and interviewees to sit and keep your notes and drinks. Many webcast sets have the option to bring in a screen for multimedia information delivery.
Whatever you choose, it's best to keep it consistent from webcast to webcast. You can bring in props as relevant or add simple bits of set dressing, but try to avoid anything that might be distracting to your audience.
This may seem obvious, but you may be surprised how easy it can become to let organization slide as you get into the groove of your webcast. Though your webcast may largely rely on the natural flow of discussion topics, you should still have a plan for the general structure and materials and interviewees you will bring in.
Having great material is only half the battle; you will need to be an engaging presence in your own right. If you are not already comfortable with public speaking, consider taking a course and finding opportunities to practice. If needed, use a teleprompter to keep things running smoothly and remind yourself of your next point.
Become Familiar with the Studio and Equipment
As part of becoming a confident and engaging presenter, you should become familiar with the studio where you shoot and the equipment that will be used during the webcast. Learn about the mic you are wearing or the lights in use. Find out where you should look if you want to present to the camera in places. The more informed you are, the more comfortable you will be with the crew and environment.
Involve the Audience
To keep the audience engaged from week to week, consider finding ways to keep them feeling involved. This could be as simple as addressing the camera at times and posing questions for your viewers to consider on their own, but that often won't be enough. Try establishing a social media presence to make announcements and keep viewers engaged between webcasts.
You may also want to provide a way for your audience to send in their thoughts, experiences, topic requests, and questions. You can then address some of them on the air. Many webcast studios make it easy for you to connect with people via video conference. Consider using this feature to reach out to specific viewers at times, similar to the way a radio presenter talks to listeners who call in.
Advertise and Make Past Webcasts Available
Along with using social media, you will probably want to do some advertising. You are never going to build up an audience if people don't know when and where to tune in. In all likelihood, many potential viewers will not be available at your scheduled time, so set up a website or online channel where they can easily access past webcasts when it is convenient. You will see your hard work and hours spent in an NYC webcast studio pay off as your viewers seek you out and look to you for interesting perspectives and information!
*Editor Feedback: --Well-written! Two of the marks were just for "a" to "an". This one is a little tricky because the word starts with an "N"; however, it makes an "en" sound so the "an" would be needed according to Chicago Manual.
Related Articles -
NYC, Webcast, Studio,