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Easter is one of the most wonderful times of the year – spring is beginning, the weather is (hopefully) warming, the kids are off school for break. It’s the perfect time for families to spend some quality time together enjoying the traditions of this holiday. It’s also a time when wholesale chocolate suppliers expect a huge increase in Easter-related sales – especially chocolate eggs and chocolate bunnies often filled with sweets or other delicious treats. The Egg Hunt An old Easter favourite is the egg hunt. There are hundreds of variations with many families having traditions going back generations. But, when push comes to shove, they all share one, basic theme. Eggs (real, hardboiled, chocolate, plastic) are hidden around the house, in the garden or in a local park. The kids (and sometimes the adults) have to find the eggs, sometimes with clues as in a treasure hunt, or just through hard work. The traditional egg hunt has been with us since around the 17th century. According to some folklorists, the tradition began in Germany where the Easter Bunny judges whether children have been good over the past year. The Bunny brings the good children gifts including coloured eggs, sweets and small toys. According to early tradition, these small gifts were hidden around the house, and children and adults searched for them on Easter morning. According to early Christians, the egg symbolized the resurrection of Christ and, coupled with the Easter Bunny tradition, this symbolism has carried on down through the ages right up until the present day. A Chocolate Gold Mine For chocolate manufacturers and wholesale chocolate suppliers, Easter is a peak season where sales of chocolate can be expected to skyrocket. But, even though the tradition of chocolate eggs is firmly entrenched, the British public still looks for new and innovative treats when this holiday rolls around. The Easter egg hunt is a great way of encouraging families to have fun and increase sales. Some manufacturers, such as Cadbury and Thornton’s even organise regional and national egg hunts. It’s important for wholesale chocolate suppliers to provide as wide a range as possible of Easter eggs for the traditional hunt. Some high street retailers prefer small eggs filled with a rich cream, chocolate buttons or other treats. Others prefer plastic eggs with a novelty inside. Because these treats may well be hidden outdoors, it’s also important to ensure that they are well wrapped in colourful foil and perhaps even cellophane to protect them from damp and dirt. Big and Small Easter is a time that we tend to associate with children. But it’s also for the adults, and especially those with a taste for good, unusual and exotic fillings. That’s why it’s important that local retailers and high street shops ensure that they get a range of holiday chocolates that cater for all ages and all tastes. Wholesale chocolate suppliers will be able to provide a wide variety of chocolate treats and perhaps even specialised display stands that will show of the products and encourage customers to buy. Angelina Moufftard works for hf Chocolates, established wholesale chocolate suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
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