Amazines Free Article Archive
www.amazines.com - Tuesday, November 12, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133320)
 Advice (160854)
 Affiliate Programs (34735)
 Art and Culture (73688)
 Automotive (145678)
 Blogs (75051)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328514)
 Business News (426309)
 Business Opportunities (366263)
 Camping (10961)
 Career (72734)
 Christianity (15843)
 Collecting (11637)
 Communication (115055)
 Computers (241954)
 Construction (38996)
 Consumer (49680)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20387)
 Dating (45776)
 EBooks (19687)
 E-Commerce (48204)
 Education (185250)
 Electronics (83496)
 Email (6392)
 Entertainment (159830)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196389)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310270)
 Fitness (106091)
 Food & Beverages (62866)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25105)
 Government (10513)
 Health (629500)
 Hinduism (2205)
 Hobbies (44039)
 Home Business (91556)
 Home Improvement (251348)
 Home Repair (46126)
 Humor (4823)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29546)
 International Property (3485)
 Internet (190983)
 Internet Marketing (146334)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80485)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98770)
 MLM (14136)
 Motivation (18213)
 Music (27002)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129616)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38080)
 Poetry (2234)
 Press Release (12673)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126618)
 Recreation & Leisure (95271)
 Relationships (87458)
 Research (16158)
 Sales (80321)
 Science & Technology (110218)
 Search Engines (23453)
 Self Improvement (153098)
 Seniors (6232)
 Sexuality (35942)
 Small Business (49284)
 Software (82995)
 Spiritual (23465)
 Sports (116079)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307365)
 UK Property Investment (3119)
 Video Games (13428)
 Web Traffic (11727)
 Website Design (56821)
 Website Promotion (36567)
 World News (1000+)
 Writing (35768)
Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
DELORES KEEPER

Delores Keeper has been playing chess for over 50 years. Some tournaments, some teams (when she was ...more
AUSTIN STEVENS

I write books. I am best known for writing Sales & Marketing articles and books. I also writes artic...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


There's Always a Market for Sweets That Take us Down Memory Lane by Laura Jeeves





There's Always a Market for Sweets That Take us Down Memory Lane by
Article Posted: 11/18/2016
Article Views: 238
Articles Written: 3895
Word Count: 554
Article Votes: 0
AddThis Social Bookmark Button

There's Always a Market for Sweets That Take us Down Memory Lane


 
Food & Beverages
From the resurgence of the traditional ‘penny sweet’ flavours to the time-honoured pink and white candy stripe packaging of bygone days, sweets which take customers back to the simpler times of their childhood are big business.

Don’t expect customers to be fooled, however, by cheap, mass-produced brands attempting to cash in on this trend for nostalgia; what they are really looking for is the authentic quality of the sweets they remember from their childhood.

Those in wholesale confectionery who are doing this effectively are those who understand that quality is part of the appeal for these nostalgic brands.

Packaging From the Past

Remember when sweets came in paper bags or tins lined with paper? These are some of the traditional elements that wholesale confectionery brands are reintroducing to sell their products. But more than just tugging at the heart-strings, this nostalgic packaging rightly places an emphasis on the importance of attracting a customer visually as well as by taste.

Companies like Hope and Greenwood and Monty Bojangles pride themselves on creating packaging that is so attractive that it becomes part of the brand story.

Hope and Greenwood uses fifties-style popcorn bags to package up its traditional clotted cream fudge. It also uses the words ‘purveyors of splendid goods’ on its packaging to emphasise not just the attractiveness of the packaging but the quality of the confectionery inside.

For wholesale confectionery brand Monty Bojangles, the packaging tells a story to its customers. It features the brand cat (Monty) in top hat and tails, travelling the world in vintage vehicles – such as the zeppelin of the Flutter Scotch Curious Truffles – experiencing ‘adventures in taste’. For a brand like Amatller, which has been producing quality confectionery since 1797, history and heritage is naturally part of the brand. To emphasise this, Amatller uses reproductions of the boxes and wrappers they used in the nineteenth century to package its products today.

Flavours of Childhood

Of course, packaging will count for nothing if the product inside does not delight. Many wholesale confectionery brands are returning to flavours of the past to appeal to the taste for nostalgia.

For Montezuma, creating nostalgic flavours is something of a speciality. Its beautifully packaged truffle box cleverly transports us back to the Sunday lunches of our childhood with flavours including Spotted Dick, Apple Crumble and Eton Mess. Celebrating the Great British pudding, the truffle box is decorated in red, white and blue, drawing on a flag-waving patriotism belonging to the past. In fact, these pudding flavours have proved so popular that Montezuma also sell them as individual ‘pudding bars’.

There was no greater feeling as a kid than saving your pocket money for your favourite sweet or being given a treat on a family visit. It is this ‘special’ feeling that these brands have managed to capture with their retro packaging and vintage flavours. Your customers’ ability to pop a sweet or chocolate in to their mouth and, for a moment at least, be transported back to a simpler, rose-tinted time is certainly worth the cost of a confection.

Author Plate

Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying luxury chocolates and sweets to retailers across the UK. Their impressive range, which combines cutting-edge confections and time-honoured, nostalgic treats, caters to all tastes.

Related Articles - wholesale, confectionery,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
STEVE BURGESS

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license