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It’s a well-known fact that Christmas is the busiest time of year for the retail and confectionery industries. But how do you keep customers interested in coming back year after year? One of the most successful ways to ensure the return of happy shoppers is to start getting creative with your Christmas display. All over the world, people stand gasping at extravagant shop windows and mouth-watering towers of treats, so you have to make sure you’re up there with the best. Our top tip is to incorporate your festive goodies into the actual decorations. This simple, innovative and tasty strategy is guaranteed to draw shoppers in and leave them wanting more. Swap Ceramics for Chocolate For a Christmas display that stands out from your competitors’, it’s time to get the confectionery right into the ornaments themselves. Think creamy white chocolate snowballs, edible Santa Claus and reindeers, candy baubles and toy soldiers. Pair this with sweet gifts around the foot of the Christmas tree and you’ll be the talk of the town. Shoppers will remember the delicious displays and will be back next year to see how you can top it. Not only will the decadent decorations keep people coming back, it might even inspire them to recreate your tasteful arrangements in their own homes, which will boost sales of products. They’ll want to show off their festive feeling to friends and family, who will spread the word even further. Shake Things Up To create a truly awe-inspiring Christmas display this year, make sure you take advantage of the full extent of your sweet treats to show off the best of everything. Incorporate different forms of chocolate, sweets, nougat, fudge, toffee, marshmallow – you name it. It will be impossible not to cave into some sugary delights. It doesn’t have to end there. You can get truly creative with the traditional Christmas features. Alongside reindeers, snowmen and presents, branch out into snow globes, teddy bears, ice skates and steaming mugs of hot chocolate. String treats through trees and along shelving units, cluster them in beautiful groups throughout the store and make them the centre piece of your window. Children and adults alike will be enchanted by the sights, and more importantly, smells of what you have to offer. Out with the Old This holiday season, there’s no better time to revamp your image and the image of Christmas. Everyone knows this time of year is all about indulging in and sharing the tastiest gifts and nibbles. Make use of tradition while re-energising it for your purposes. By leading the way with a jaw-dropping Christmas display, you’ll be bringing the luxury to the festive period. Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. She loves blogging on subjects as diverse as confectionery trends, up and coming brands and tips for your all-important Easter and Christmas display. Working with the most dedicated suppliers from all over Europe, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
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