At And Above All YOGA we pride ourselves on providing yoga clothes for women that is both excellent in its quality and that will stand out in a crowd. Our partnership with Mudpie Designs means that we are able to control every aspect of the design process as well as the ability to source products to the best suppliers in the business located in the United States. We think in terms of creating beauty with durability that represents the core of the And Above All YOGA brand. This brief article touches on four reasons why adding And Above All YOGA apparel to your wardrobe is the right choice. |
1. QUALITY: At Above All YOGA we are obsessive about a quote from Henry Ford, "Quality means doing it right when no one is looking." Without quality in design and production, there is nothing. What good is pretty if it falls apart after a few wearings? So, we believe in producing the highest quality and stunningly designed yoga apparel because it is the right thing to do. We do this at a fair price because it is obscene to think that we should gouge our customers for a few extra dollars. Quality and a fair price are connected to our goal of always doing the right thing for our customers. It is what makes our yoga clothes for women exceptional no matter how you slice it.
2. SHOCK: We decided early on to cater to a market that was not interested in the common, run of the mill, clothing. We wanted to create something different, something that would set our customers apart from the crowd. Colors, shapes, and ideas shape the clothing that we design.
Our customers want to walk into a room without ever seeing the same garment on another person in the room. While we are not so exclusive as to produce only one of a kind, our made to order process does practically ensure that you'll be the only one within a large radius that selected any specific design. Because our designs are bold, exploring different ideas that are in some way or another connected to the meditative life of the yoga practitioner, there will definitely be a shock value to each individual piece.
3.FASHION: While we aren't there quite yet, our company goal is that And Above All YOGA should be on the lips of gossip columnists, fashion reporters, and self-styled fashionistas. We want our clothing to create a buzz in the yoga studio, the gym, and even in your local Starbucks. We want our clothing to be worn by and spoken of by people with familiar names. But more than that, we want to create a buzz among those of us who work hard and play hard, the everyday human being talking to their friends about the benefits of And Above All YOGA made to order apparel. We have programs in place that reward our customers who, for example, add a positive comment to a product they purchased from us online. We provide special discounts to those customers that are plugged into our store updates. Our best advertising is, after all, a satisfied customer.
4. PRICE: At And Above All YOGA we think that quality and durability must be connected to a fair and honest pricing program. In many cases, we offer two or three levels of our apparel. Most of our items fall into a retail price range of from $20 to $60. We are committed to affordable prices for our products. We also offer a number of savings devices ranging from bundling matching items at a discount to special occasion discount codes. For some, we also offer discounts as rewards for being loyal customers.
All in all, And Above All YOGA clothing is fashionable, durable, and nearly one of a kind because of our made to order experience. Our yoga apparel doesn't look like any other available in the market today. We think that is a good thing, a feature that reinforces the idea that we all don't have to look like everyone else unless, of course, you are playing a team sport. If your desire is to stand out from the crowd, to emphasize your individuality, then And Above All YOGA clothing for women is the perfect solution.
About Sandy Fischel
Hi, my name is Sandy Fischel, marketing director for And Above All Yoga, a wholly owned division of The Fischel Group LLC. I am responsible for many aspects of our marketing but most of all, getting the word out about our company. If you have any questions or comments about any of the articles I write, do not hesitate to email me directly. I will almost always respond within one business day to your questions or comments.
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