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There has been a 50% growth in one-person businesses also known as micro-businesses, in recent years. This is thanks to a number of factors including being able to find freelancers online, outsourcing opportunities, and things like free online courses where those wanting to start their business can learn the skills they need and be successful. Many are in main industries like retail, healthcare, construction, real estate, social services and leasing. Most before they became successful, experimented with ideas and tried a few things out before they found that winning combination. To be a successful one-person business you need to be flexible and creative in your thinking. Here are some key tips for seeing this kind of success. You do not have to be completely unique A lot of people trying to start their own businesses think the key to it all is to completely revolutionize the process, or to sell a service or product no-one has ever done before. Do some research and look at products that have a proven track record. Look at social media and look for market trends. You could have success by finding a product that everyone wants and creating your own brand around it. Part of the job skills you should learn is how to find what people want, and whether to go for unique products that are more niche like or for more mass-produced products. Calculate all the variables The world of e-commerce offers huge advantages as long as you calculate all the variables involved when you set it up. Think about advertising, targeted audience, landing page optimization, products, and so on. Create an e-commerce shop Make sure your site is professionally done and easy to use and works with mobile devices. A successful store only happens from being successful online so consider professional marketing help. Consider using a platform that suits your industry and includes features and plugins like inventory management. Make sure your brand looks professional and that your website is themed but not overly spammy or busy. Plan your online marketing How your marketing campaigns are carried out will be a key part of your success online as a one-person business. Test your products, test your ads, get creative and if you need to learn different job skills to understand this better then do so. Use search engine optimization, high-quality content and special offers to bring visitors to your site. Consider starting an email campaign, they are cheap and can increase sales with rewards to customers and promotions. Take advantage of a virtual assistant Virtual assistants are a great way to get help as you start. Then as things grow and the business is doing well you can think about hiring people for specific tasks. Part of that hiring should include great customer support staff and you need to make that available 24/7 when you are able. People shop at all times of the day and night, especially if you have global customers. Use free online courses or final year projects to build up various skills.
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