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Do you know the full form of GIFs? Well, it is Graphics Interchange Format. It is another form of video content that has gained momentum over time. The phenomenon of GIFs was first introduced by Steve Wilhite and lately gained pace at a rapid scale.
Nowadays, people are using GIFs in their conversations, in their websites, in-between the content, and many more places. It is because it is engaging and at the same time has the capability of expressing itself in digital space. People relate with GIFs as it makes their communication easy and expresses the same emotion in which they want to.
GIFs are an easy and reliable short video format for the ones who want to reach their audience as it ensures an emotional impact on the audience. Well, GIFs can also work as memes sometimes as they can be created and molded in almost any format. Brands, especially start-ups must largely make use of GIFs as they will make a strong impact on the audience and will engage the audience on their page.
Top 4 reasons for using GIFs in your content!
1. It aids in the promotion process GIFs act as a strong way of promoting your content online. It does not just help in promoting but also helps in marketing the product. When a buyer notices a compelling thing about the product in a GIF, it engages them and captivates their attention after which they make the buying decision.
Traditional advertising is rapidly losing its grip over the market and modern ways like GIFs are becoming a special way of marketing the products.
2. Increases the audience retention People love to grasp the engaging content. It makes them come again on the platform for more. GIFs, on the other hand, are an effective and engaging method that retains the audience and at the same time makes the audience remember the content for a long time.
GIFs are totally about video content and graphics. And this is what makes them interesting and compelling.
3. Increases your brand's personality The more you make use of content that is in trend, the more you will be looking authentic to your audience. This is because today’s audience craves content that is real and in trend. They love to follow the trend and using GIFs will be a great tool that helps in communication with your audience.
GIFs on the other hand can be used as a corporate tool by many brands, says NYC production company as they portray the brand’s image in a better and comprehensive way.
All you need to make sure is to make use of good fonts, color, ideation, and portrayal to succeed with your GIF content making.
4. Less boring and engaging Most of the advertisements become boring after some time as they lose their relevance. People get bored easily and if you are willing to engage them for longer, then you must make sure to incorporate stuff that is engaging and can retain the customers for a lingering time.
GIFs add liveliness to any platform but only if they are meaningful and not prepared in a vague manner. Hence, these are interesting and not boring for viewers.
Now that we have reached the end, we hope that you might have got your points cleared about how amazing GIFs are for the present industry. They do not just keep your audience engaged but also make them come back to your platform for more content. So, make sure to include more and more GIFs in your content and make the content less boring for your viewers.
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