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Facebook is well known as a valuable business networking too to connect with industry leaders and innovators. Now experts are saying that it is a great tool for social marketing too. Most businesses are already involved with Facebook as part of their business networking strategy. The social networking site offers great potential for any businesses involved, because of the enormous number of potential contacts. Recently, Facebook rose to be the number one social networking site in the world. With this in mind, businesses need to be aware of the other opportunities Facebook offers. One that is particularly beneficial for business, especially during the downturn, is Facebook’s potential as a social marketing tool. As social marketing becomes more and more popular, marketers need to find affordable and effective ways to manage their contact database and customer relationships. Facebook can provide this. Due to the large number of people involved, Facebook has a huge potential for businesses who want to expand their customer base. Facebook also allows business to engage in social marketing, or marketing on a personal level. Facebook provides information on interests and location, information which is generally not readily available from customers who simply make purchases online or in a store. This aspect makes Facebook an incredibly powerful tool for your marketing team. Many businesses are involved in Facebook for its business networking ability. However, according to top digital marketing experts, businesses that are aware of its social marketing potential will thrive, especially in today’s economic climate. For businesses wanting to get involved in Facebook, either for its business networking properties or to set up a social marketing presence, a lot of helpful advice is available. One particular source, yourBusinessChannel, has produced a series of online TV shows on how to succeed on Facebook. The latest show in the series covers the business networking and social marketing benefits that Facebook makes available. Article By : David Chandler yourBusinessChannel is a business news television network offering business TV to entrepreneurs. The small business television channel offers expert business development advice from world leading small business experts covering a variety of topics. To access the business news television channel, go to www.yourbusinesschannel.com. Visit our web site for more on business networking and social marketing .
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