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What is an autoresponder? In its simplest definition, an autoresponder is a software application that will automatically respond to emails that are sent to it. It's a simple explanation, but its implications are vast. If you sell your own products and services, or even if you act as an affiliate and promote products and services for someone else, an autoresponder can be quite helpful. It can save you a lot of time, money and energy. For example, let's say that you're a business coach who specializes in personal branding. You might offer a variety of coaching packages and services around personal brand building and online identity management. In order for someone to gain a better understanding of personal branding, what it is and how it might be used to increase someone's visibility and credibility, perhaps you offer a special report. If you want your internet business to succeed you need to have an autoresponder that can automatically send out messages to prospective customers and keep up your marketing effort. A way to ensure that you do get business is to see that your autoresponder sends out email that offer some tantalizing information about your site but require that the person to fill in his details before he can get more information. This will help to build your list of clientele as people will only fill up such information if they have any intention of using the information they will receive. See that this list is very carefully preserved and available only to you or others concerned with your marketing efforts. 1) Once you have this list, make sure that these customers are sent out mail thanking them for their interest, and also see that they are constantly sent information via email on any changes in your products or a weekly or monthly newsletter advising them of happenings in that market. 2) Test whether you can record a few simple messages about your site and its products and send them through the auto responder to the phones or voice mail of your list. This way you will have actually reached each prospective client with the information you want delivered. 3) Direct mail is another way you can approach your customers by using the services of such sites that can automatically send out mail for you through you autoresponder software. If you send postcards, be sure that you they are eye catching and give relevant information to your prospective customer. 4) Autoresponders are incredible pieces of software that can tremendously increase the bottom line of your online business.
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