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Achieving success in today’s retail business environment takes more than a little luck. It requires a store owner who understands the expectations of shoppers and then does everything possible to meet and even exceed those expectations. If you are to achieve dollar store profit you too must do everything to create the perfect shopping experience for those who enter your dollarstore. In this article I present 4 tips for success when you own a dollar store. Tip #1 – Carry products that your customers want and need when you own a dollar store. This isn’t the right time to have a store that is stuffed with items no-one wants or needs. Now is the right time to focus on providing exactly the products your shoppers seek. While making changes in your store inventory may take a little time and effort, you’ll soon recognize carrying the hot sellers in your dollarstore was a good decision. You’ll know it was a good decision as your dollar store profit grows. Tip #2 – Proper store housekeeping is vital to success. Now is not the time to compromise on your dollarstore housekeeping. The windows and floors must be clean. Merchandise must be properly displayed exactly where it belongs in your store. Trash and items left un-purchased must be promptly handled. Now is the time to make your store an example for all who own a dollarstore. Tip #3 – Don’t forget the W-O-W factor to build sales and dollar store profit. One of the easiest, yet most powerful actions those who own a dollar store can take is creating a store with a real W-O-W feel to it. This is easily done. Add a few products that shoppers can’t believe would be sold in a dollar store as a starting point. Purchase and display large quantities of products when you have the opportunity to buy at deeply discount prices. Use attention-grabbing signs in your store. Tip #4 – Use your windows to generate traffic and sales when you own a dollar store. Your dollarstore windows, especially those at the front, are the perfect stage to display hot new arrivals. Any time you find a great price on a solid-selling item, stock up. Bring in bulk displays and place them against the windows to attract attention. Be sure to add signs to your windows that highlight what you sell, special events, holidays and other topics of interest to shoppers. You’ll be building sales and dollar store profit all at the same time. To your dollar store success! Find out how you can open your own dollar store business. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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