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Location is absolutely critical to success when opening a dollar store. Yet there are so many considerations when defining the perfect location. Make a mistake and sales can be absolutely terrible. Yet make the right choice and sales can exceed your wildest dreams. So what are the critical considerations when identifying the right location for your dollarstore? In this article I present 6 powerful tips regarding location when opening a dollar store. These will provide an excellent beginning set of considerations as you start your search. Tip #1 – Visibility is crucial. Just visibility isn’t enough. Your dollarstore and signage must stand out for all too clearly see. Don’t accept the word of others. Check everything for yourself before you make your decision. If you are opening a dollar store make sure your store, your signage and the parking area entrance are easily seen in all direction on all streets that pass beside or in front of your proposed location. Tip #2 – High vehicle traffic count matters to your dollarstore success. Examine the vehicle traffic count data for streets that pass by your proposed location. High traffic counts are good news for you, especially when visibility is excellent. Tip #3 - Good pedestrian traffic numbers can mean even higher sales. While many are careful to examine vehicle traffic numbers, the smart entrepreneurs also examine and understand pedestrian traffic numbers. High pedestrian traffic signals the opportunity to add signage and advertising to grow traffic even higher for your store. TIP #4 - Successful, complementary businesses close by are another important ingredient in the formula to successfully opening a dollar store. Existing successful businesses is one indicator of a healthy shopping area. When those businesses are complementary to your business, this information is even more critical to possess. Complementary businesses signal the right demographics exist and you’ve found the right shoppers for your dollarstore. TIP #5 - Appropriate parking close to the store entrance. While some shoppers may be willing to walk a distance to enter your store, many will not. They want to be able to pull into a convenient parking space close to the front of your store and then quickly come in for one or two items. There are exceptions, but many don’t have the time or won’t take the time to walk a great distance to get to your store. TIP #6 - Entrance and egress must be quick and easy for traffic. When opening a dollar store you’ll soon discover your shoppers are looking for convenience in their shopping. While some will willingly drive around the block to get into the only parking lot entrance, most will pass your dollarstore by. They’ll head to a competitor with easy parking access. Be sure all vehicles have quick, easy and convenient access to your parking lot before moving forward with a location. To your dollarstore success! Want the best ideas to earn from your dollar store business? Check out "Tactics to Add Streams of Income to Your Dollar Store Business" at www.OpeningADollarStore.com. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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