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With so many other things to worry about when you open a dollar store, it’s hard to focus on the interior and exterior signage for your new dollarstore. Yet signage is a critical component for your long term success. Poorly located, improperly worded and hard to read signs can be a major drag on your chances for true business success. Before you can even worry about the interior of the store, you need to focus on the exterior signs. After all, the more prospective shoppers who enter your store the greater the potential dollar store sale levels you will achieve. In this article I present time matters when making sales if you open a dollar store. If you open a dollar store start with the exterior signage. Those passing by your store have only seconds to become aware your store even exists. Is it easy for passing vehicles to see your signage from the street? How about pedestrians walking along sidewalks and other designated walkways? Is the sign outside your store easy to read? Do the letters stand out? Your dollar store sale and profit levels are driven by gaining their attention and attracting them into your store. Those passing by your business must know there is a dollarstore at your location as a result of the exterior signage. It is also important for your exterior signage to clearly spell out what you sell. In the brief instant passers-by see your signage they must be aware of what you sell with ease. Most will not stop instantly. The knowledge of your dollarstore being present at your location will bring them back for a future visit, however. For those who don’t stop, but have an interest it is important that your store name stand out and be easy to see, read and understand. Is that the case with your dollarstore exterior store signage? Your exterior signs have a specific mission when you open a dollar store. You are losing out on your true dollar store sale potential if any one of those exterior signs is not performing up to standard. Check every sign on the exterior of your dollarstore against this criteria. Then invest the time and money to do everything possible to maximize the impact your signs have on your success. You’ll be happy you did. To your success when you open a dollar store! Want the best ideas to earn from your dollar store business? Check out "Tactics to Add Streams of Income to Your Dollar Store Business" at www.OpeningADollarStore.com. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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