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Most dollarstore business owners don’t really understand the huge positive impact that press releases can have on the success of their business. In fact they see creating a press release as a difficult, time-consuming, low priority task. As a result they miss many great opportunities to get the word out about their company. Don’t join that crowd. Make creating press releases a part of your overall strategy to inform shoppers and others about your store. Soon press releases will pay dividends as readers visit your store and make purchases. If you’d like to know more, read on. In this article I present when you open a dollar store leverage press releases to build sales. When you open a dollar store you need to continually be on the lookout for press release opportunities within your business. Everything starts with your dollarstore business opening. But after the grand opening, what else can you do? Some of the options might be the addition of a new manager or assistant manager for your dollarstore. Store expansions, completion of significant training, the addition of a new department, or even the addition of new product lines all qualify for mention. Make it your practice to jot down every potential press release idea whenever if comes to mind. Save those ideas up for review at a later date. Then about every other week examine the list of potential ideas. Eliminate those ideas that do not make sense, or didn’t come to be. For the ideas you still feel are a good possibility for a press release, stop and write the press release immediately while the idea is fresh. If you want to delay until a future date, then take a few minutes to add some of the details you want to be sure you include whenever you do decide to create the press release regarding that topic. Be sure you follow the basics of writing a high quality press release. There’s nothing worse than going to all the work to open a dollar store and coming up with a great idea for a press release, and then throwing together and submitting a poorly written press that isn’t read by your target shoppers. When you open a dollar store always remember the power of creating quality press releases. Getting the word out there about your dollarstore is critical to growing sales and profits. Well written press releases are one of the keys to getting the word out about your dollar store business. To your dollar store success! Learn how you can Start your own Dollar Store Business. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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