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One of the best ways to keep customers excited and returning to your dollar plus store more frequently is by offering sales, special events and discounts. It doesn’t require a huge bank account to develop a strategy that is interesting and offers variety to your shoppers. It does take a little pre-planning and some effort. You’ll find the results associated with consistently holding creative events and sales will more than meet your expectations. If you’d like to create a little added excitement for your shoppers and increase your dollar store profits, then read on. In this article I present boost sales for your dollar plus store. One of the sure-fire ways to keep shoppers excited and returning more frequently is by promoting the ‘good old days’ by rolling your prices on special items back to the good old dollar store days. Offer selected items at reduced prices on a regular basis. Knowing you have new surprises waiting at the one dollar price will keep shoppers coming to your dollar plus store. Done right, you’ll still have dollar store profits on the items you promote. Keep this strategy going by rotating throughout your store. An effective way to manage this process is to focus on one or two items in a couple of departments each week. Your shoppers will soon learn there are always special deals going. They will start coming just to search for the latest sale items. Make it easy to find those items for those who do come into the store. After all, you want to reinforce the bargains available by making sales to those shoppers. Shoppers will add to their total purchase by selecting other items as they walk through your store. The search for those specials will often result in many added sales for your dollar plus store. With those extra sales will come even more dollar store profits. Another strategy that can really produce sales results for your dollar plus store is matching products together at a special price. You can package a regular product with an accompanying complementary product for a package sale price. This is especially good when you are able to sell the package deal at the one-dollar price-point. Consider offering items that are selling very slowly, that you are overstocked on, or that just plain don’t sell to an item that’s red-hot and accomplish two very different tasks. One; you eliminate products that aren’t selling. Two; you increase customer satisfaction by offering a great price. Over time this strategy can build total sales and dollar store profits for your business. To your dollar plus store success! Find out how you can open your own dollar store business. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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