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Those who own a dollarstore know their total annual sales are closely tied to the store’s performance during the holidays. While the Thanksgiving-through-Christmas season will be the biggest contributor to sales and overall dollar store profit, holidays throughout the year all do their part. It is important to purchase dollar store merchandise well in advance to support sales during all major holidays and events throughout the year. Only then can you maximize the positive impact the holidays can have on the bottom line of your dollarstore business. Virtually every month of the year has one or more holidays or events that can be the centerpiece for promotions in your store. Some examples include New Years, Valentine’s Day, President’s Day Easter, Mothers Day, Fathers Day, Memorial Day, 4th of July, Veteran’s Day, Labor Day, Halloween, Thanksgiving, and Christmas and the list goes on. Each of these needs to be supported by appropriate seasonal dollar store merchandise. You’ll need to preplan and preorder to be properly prepared to maximize your sales. There’s an even longer list of holidays that might be perfect for you and your shoppers. It includes Saint Patrick’s Day, Marti Gras, Kwanza, and more. Many of these will be perfect holidays and events for every dollarstore. Carry the dollar store merchandise to support them. Add some in-store specials to add even more excitement for shoppers as they visit your store. Consider adding extras like drawings or coloring contests to get even more traffic and sales for your store. A well-though out plan can have shoppers coming into your store time and again to enter drawings or to take advantage of the latest in-store sale or event. And of course those shoppers will become customers as they select items to purchase while in your store. All of this combines to grow your sales levels. Be sure to take the time to create your next-year event calendar well before the end of the year. Note the key holidays and events you plan to purchase dollar store merchandise to support. Remember to preorder so you have the best selections. It’s also important to bring the handicrafts and decorations into your dollarstore well in-advance of the holiday date to maximize sales. Watch your dollar store profit grow as shoppers make your store the place they come to stock up on holiday and event merchandise. To your dollar store success! Learn how you can Start your own Dollar Store Business. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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